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strategischen Analysen finden sich Ausführungen zu allen denkbaren Instrumenten der Kommunikationspolitik: Werbung …
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This authoritative and comprehensive handbook of successful advertising practices addresses such aspects of the … business as: agency operation, creativity, media planning, operations and speciality advertising. The distinguished … and practice for advertising students and professionals. …
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Consumers -- The Process of Communication -- Creativity and Advertising Classification -- Media Strategy and Planning …
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, the philosophy of advertising is significantlychanging. Most businesses realize that the dayswhen they relied on three … to standardizedadvertising. Many of them begin to adopt moreindividualized advertising approaches, empowered byInternet … technologies.This book outlines three fundamental strategies of advertising:standardized, targeted, and individua …
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