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Innovations in Major League Baseball catalysing factors : when winning is not enough
Richelieu, André; Webb, Andrew - In: International journal of sport management and marketing … 17 (2017) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011849755
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Inferring corporate motives : how deal characteristics shape sponsorship perceptions
Woisetschläger, David; Backhaus, Christof; Cornwell, … - In: Journal of marketing 81 (2017) 5, pp. 121-141
Persistent link: https://www.econbiz.de/10011749875
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Sports marketing strategy in achieving the marketing objectives of the economic enterprise : a case study (Djezzy - fans of USMA club)
Ghezail, Mohammed Mouloud; Abdellah, Chaiech; Mohammed, … - In: International journal of economics, finance and … 5 (2017) 3, pp. 182-188
Persistent link: https://www.econbiz.de/10011749998
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Featuring the hometown team in cause-related sports marketing : a cautionary tale for league-wide advertising campaigns
Nichols, Bridget Satinover; Cobbs, Joe; Raska, David - In: Sport marketing quarterly : preferred journal of the … 25 (2016) 4, pp. 212-226
Persistent link: https://www.econbiz.de/10011635483
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Participation in cycling, at what cost? : determinants of cycling expenses
Thibaut, Erik; Vos, Steven; Lagae, Wim; Van Puyenbroeck, Tom - In: International journal of sport management and marketing … 16 (2016) 3/6, pp. 221-238
Persistent link: https://www.econbiz.de/10011641987
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How does the stadium atmosphere at a college football game affect behavioral intentions across gender lines? The mediating role of spectators satisfaction
Jensen, Richard W.; Limbu, Yam B.; Choi, Jeonghwan - In: International journal of management and marketing … 9 (2016) 2, pp. 41-58
Persistent link: https://www.econbiz.de/10011618307
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The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa; Sousa, Bruno - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
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Perceived motivation in football/futsal practice according to players and coaches approaches : a tool of strategic management
Miragaia, Dina Alexandra Marques; Guedes, Francisco … - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 131-152
Persistent link: https://www.econbiz.de/10012523267
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Credibility to attract, trust to stay : the mediating role of trust in improving brand congruence in sports services
Alguacil, Mario; González-Serrano, María Huertas; … - In: European journal of international management : EJIM 15 (2021) 2/3, pp. 231-246
Persistent link: https://www.econbiz.de/10012504411
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The color of support : the effect of sponsor-team visual congruence on sponsorship performance
Henderson, Conor M.; Mazodier, Marc; Sundar, Aparna - In: Journal of marketing 83 (2019) 3, pp. 50-71
Persistent link: https://www.econbiz.de/10012175992