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Examining fan participation in the digital media : fans' transcreation of webtoons
Nam, Jinyoung; Jung, Yoonhyuk - 2021
known as transcreation. Transcreation indicates fans' twofold activity of translating and recreating webtoons into a new … means-end chain approach through laddering interviews, the study explicates fans' goal structure in transcreation of …
Persistent link: https://www.econbiz.de/10012804274
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Examining fan participation in the digital media: Fans’ transcreation of webtoons
Nam, Jinyoung; Jung, Yoonhyuk - 2021
known as transcreation. Transcreation indicates fans' twofold activity of translating and recreating webtoons into a new … means-end chain approach through laddering interviews, the study explicates fans' goal structure in transcreation of …
Persistent link: https://www.econbiz.de/10012606317
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Interactive digital media and impact of customer attitude and technology on brand awareness : evidence from the South Asian countries
Ahmed, Rizwan Raheem; Vveinhardt, Jolita; … - In: Journal of business economics and management 18 (2017) 6, pp. 1115-1134
Persistent link: https://www.econbiz.de/10011781028
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Older audiences and digital media : focus on Romania
Ivan, Loredana; Schiau, Ioana - In: Management dynamics in the knowledge economy 6 (2018) 3/21, pp. 423-447
Persistent link: https://www.econbiz.de/10012118691
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Strategic dialogic communication through digital media during COVID-19 crisis
Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 1-18). 2021
Persistent link: https://www.econbiz.de/10012490999
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The utilisation of digital media for branding start-ups
Vrontis, Demetris; Thrassou, Alkis; Viassone, Milena - In: International journal of entrepreneurship and small … 49 (2023) 4, pp. 495-523
Persistent link: https://www.econbiz.de/10014335136
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi S. (contributor); Tan, Margaret (contributor);  … - 2012
Persistent link: https://www.econbiz.de/10009424021
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Industrial branding in the digital age
Lipiäinen, Heini Sisko; Karjaluoto, Heikki - In: The journal of business & industrial marketing 30 (2015) 6, pp. 733-741
Persistent link: https://www.econbiz.de/10011382403
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Adding Value in Digital Media Networks
Dharmawirya, Mathias - 2014
In this presentation we address the challenges facing new media service providers in offering value to the consumer. More specifically, we outline a framework for business modeling known as VISOR and adapt some ideas from the field (such as Value Nets) in order to investigate the digital media...
Persistent link: https://www.econbiz.de/10012708764
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Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
Sharma, Ravi (contributor); Tan, Margaret (contributor);  … - 2012
1. Disruptions and value in the interactive digital media marketplace / Omar El-Sawy and Francis Pereira -- 2. A comparison of pricing strategies for digital goods / Peng Lei, Kristy Shi and Tahani Iqbal -- 3. The case for variable pricing of IDM / Ankit Bansal, Desai Mayura Manohar and S....
Persistent link: https://www.econbiz.de/10011727209