Narrow search
Showing 1 - 10 of 142,450
Cover Image
Green marketing and consumerism as social change in China : analyzing the literature
Zhu, Qingyun; Sarkis, Joseph - In: International journal of production economics 181 (2016), pp. 289-302
Persistent link: https://www.econbiz.de/10011619391
Cover Image
Augmented reality in marketing : a close look at the current landscape and future possibilities
Javeed, Syed; Rasool, Gowhar; Pathania, Anjali - In: Marketing intelligence & planning 42 (2024) 4, pp. 725-745
Persistent link: https://www.econbiz.de/10015056899
Cover Image
Using quantitative and mixed research methods in marketing : a meta-analytic approach
Jemna, Ligia Muntean - In: Acta Universitatis Danubius / Oeconomica 13 (2017) 4, pp. 201-223
Persistent link: https://www.econbiz.de/10012137017
Cover Image
Four decades of coupon research in pricing : evolution, development, and practice
Pandey, Neeraj; Maheshwari, Vaibhav - In: Journal of revenue and pricing management 16 (2017) 4, pp. 397-416
Persistent link: https://www.econbiz.de/10011771216
Cover Image
Consumer behavior research in the 21st century : clusters, themes, and future research agenda
Ma, Zhenzhong; Guo, Guangrui; Lei, Jing - In: International journal of consumer studies 48 (2024) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10014465609
Cover Image
A review and analysis of literature on netnography research
Bartl, Michael; Kannan, Vijai Kumar; Stockinger, Hanna - In: International journal of technology marketing : IJTMkt 11 (2016) 2, pp. 165-196
Persistent link: https://www.econbiz.de/10011542615
Cover Image
Mapping the socially responsible consumption gap research : review and future research agenda
Falcão, Diana; Roseira, Catarina - In: International journal of consumer studies 46 (2022) 5, pp. 1718-1760
Persistent link: https://www.econbiz.de/10013411963
Cover Image
Sonic branding : a consumer-oriented literature review
Gustafsson, Clara - In: The journal of brand management : an international journal 22 (2015) 1, pp. 20-37
Persistent link: https://www.econbiz.de/10011288626
Cover Image
Beyond the fad : a critical review of consumer fashion involvement
Naderi, Iman - In: International journal of consumer studies 37 (2013) 1, pp. 84-104
Persistent link: https://www.econbiz.de/10009713758
Cover Image
The influence of customer satisfaction on customer price behavior : literature review and identification of research gaps
Roth, Stefan; Bösener, Kathrin - In: Management review quarterly : systematic literature … 65 (2015) 1, pp. 1-33
frequently been analyzed in the recent academic literature on marketing and pricing. This paper aims to analyze current studies … moderators of the relationship betwee CS and CPB. Closing these gaps would make an important contribution to marketing research …
Persistent link: https://www.econbiz.de/10010477543