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Dynamic luxury advertising : u...
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Esch, Franz-Rudolf
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Pelsmacker, Patrick de
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Tomczak, Torsten
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Ko, Eunju
43
Septianto, Felix
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Taylor, Charles Raymond
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Christodoulides, George
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Gierl, Heribert
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Anderson, Simon P.
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Bang, Nguyen
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Dens, Nathalie
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Kapferer, Jean-Noël
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Merrilees, Bill
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Schmidt, Holger J.
38
Kind, Hans Jarle
37
Pitt, Leyland F.
37
Aaker, David A.
36
Fournier, Susan
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Kitchen, Philip J.
35
Foroudi, Pantea
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Ind, Nicholas
34
Langner, Tobias
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34
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Haufe-Lexware GmbH & Co. KG
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American Marketing Association
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Department of Agricultural and Resource Economics, University of Connecticut
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Asia Pacific journal of marketing and logistics
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Industrial marketing management : the international journal for industrial and high-tech firms
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of strategic marketing
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Journal of international consumer marketing
107
Journal of the Academy of Marketing Science
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Marketing letters : a journal of research in marketing
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Springer eBook Collection
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Marketing : ZFP ; journal of research and management
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Journal of fashion marketing and management
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European journal of operational research : EJOR
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Research
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1
The language of champagne in nineteenth-century Britain
Harding, Graham
- In:
History of retailing and consumption
9
(
2023
)
2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10014446708
Saved in:
2
Femvertising of luxury brands : Message concreteness, authenticity, and involvement
Park, Minjung
;
Koo, Jayoung
;
Kim, Do Yuon
- In:
Journal of global fashion marketing : JGfM
14
(
2023
)
3
,
pp. 243-262
Persistent link: https://www.econbiz.de/10014291543
Saved in:
3
Narrative-transportation storylines in luxury brand
advertising
: motivating consumer engagement
Kim, Jae-Eun
;
Lloyd, Stephen
;
Cervellon, Marie-Cécile
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 304-313
Persistent link: https://www.econbiz.de/10011417729
Saved in:
4
Selling dreams : the role of
advertising
in shaping luxury brand meaning
Brioschi, Arianna
- In:
Brand culture
,
(pp. 198-210)
.
2005
Persistent link: https://www.econbiz.de/10003239396
Saved in:
5
Mixed emotional appeal enhances
advertising
effectiveness of pro-environmental luxury brands : the mediating role of cognitive flexibility
Nallaperuma, Kaushalya
;
Septianto, Felix
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
1
,
pp. 175-189
Persistent link: https://www.econbiz.de/10012798110
Saved in:
6
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
7
Green
advertising
for the sustainable luxury market
Lim, Dong Jae
;
Youn, Nara
;
Eom, Hyo Jin
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
4
,
pp. 288-296
Persistent link: https://www.econbiz.de/10012668454
Saved in:
8
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury
advertising
and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
9
Matching luxury brand appeals with attitude functions on social media across cultures
Choi, Yung Kyun
;
Seo, Yuri
;
Wagner, Udo
;
Yoon, Sukki
- In:
Journal of business research : JBR
117
(
2020
),
pp. 520-528
Persistent link: https://www.econbiz.de/10012287957
Saved in:
10
Luxury brand
advertising
: editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
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