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Brand competition, peer influence, and purchase intentions towards fashion apparel in Mexico

Rajagopal; Rajagopal, Ananya - In: International journal of business excellence 12 (2017) 3, pp. 386-412

Persistent link: https://www.econbiz.de/10011801569

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

Persistent link: https://www.econbiz.de/10012601505

Through the looking glass : the factors that influence consumer trust and distrust in brands

Mal, Carmen Iuliana; Davies, Gary; Diers-Lawson, Audra - In: Psychology & marketing 35 (2018) 12, pp. 936-947

Persistent link: https://www.econbiz.de/10011970104

Demand hierarchy model and its measurement for online brand community participation

Chen, Lihong; Yan, Xinfeng - In: International journal of electronic marketing and … 9 (2018) 2, pp. 167-183

Persistent link: https://www.econbiz.de/10011849207

The role of retailers during brand scandals : insights from a case study

Kapoor, Sunaina; Banerjee, Saikat; Signori, Paola - In: International journal of retail and distribution management 50 (2022) 2, pp. 276-298

Persistent link: https://www.econbiz.de/10013397960

Impact of luxury brand retailer co-branding strategy on potential customers : a cross-cultural study

Wang, Shih-Ching; Soesilo, Primidya K.; Zhang, Dan - In: Journal of international consumer marketing 27 (2015) 3, pp. 237-252

Persistent link: https://www.econbiz.de/10011306309

Does consumers' future buying behavior regarding products that are returned influence the way consumers want returned goods to be disposed?

Miranda, Mario J.; Jegasothy, Kandiah - In: Journal of marketing theory and practice 17 (2009) 4, pp. 369-381

Persistent link: https://www.econbiz.de/10003897869

An apparel brand's channel strategy : the case of Oliver in Korea

Cho, Hyejeong; Lim, Yanghun; Ryu, Sungmin - In: Journal of business case studies 5 (2009) 6, pp. 13-22

Persistent link: https://www.econbiz.de/10003935520

Markenvertrauen : ein vernachlässigter Erfolgsfaktor

Wünschmann, Stefan; Müller, Stefan - In: Erfolgsfaktoren der Markenführung : Know-how aus …, (pp. 381-392). 2008

Persistent link: https://www.econbiz.de/10003588752

Apparel brands' use of facebook : an exploratory content analysis of branded entertainment

Touchette, Ben; Schanski, Morgan; Lee, Seung-eun - In: Journal of fashion marketing and management 19 (2015) 2, pp. 107-119

Persistent link: https://www.econbiz.de/10011316445