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Exploring the relationship between social media use and anti-luxury behavior : implications for interactive marketing strategies

Le, Hoang T. P. M.; Park, Jungkun; Nguyen, Trang Thi; … - In: Journal of research in interactive marketing : … 18 (2024) 4, pp. 549-569

Persistent link: https://www.econbiz.de/10015062570

A web of opportunity or the same old story? Women digital entrepreneurs and intersectionality theory

Dy, Angela Martinez; Marlow, Susan; Martin, Lee - In: Human relations 70 (2017) 3, pp. 286-311

Persistent link: https://www.econbiz.de/10011636934

Differences in full-time work experience explain almost a quarter of the gender pay gap in management positions

Holst, Elke; Marquardt, Anne - In: DIW weekly report : economy, politics, science : a … 8 (2018) 34/35, pp. 315-324

Women still earn less than men on average in Germany. This applies to management positions even more: between 2010 and … differences in working time between women and men throughout their working lives. An important step is more individual time … sovereignty for both women and men in their jobs and a change in corporate culture to accommodate that. …

Persistent link: https://www.econbiz.de/10011899209

Facebook versus television : advertising value perceptions among females

Logan, Kelty; Bright, Laura F.; Gangadharbatla, Harsha - In: Journal of research in interactive marketing : … 6 (2012) 3, pp. 164-179

Persistent link: https://www.econbiz.de/10009666649

What women want : creation of a luxury brand

Park, Judy - In: Business horizons 57 (2014) 2, pp. 247-257

Persistent link: https://www.econbiz.de/10010358717

A study of the impact of social networking communities on the consumption of beauty luxury products

Macdonald, Lynsey E.; Medina, Irene García; Romo, … - In: Global marketing strategies for the promotion of luxury …, (pp. 193-218). 2016

Persistent link: https://www.econbiz.de/10011484690

Creating brand ambassadors : strategic online engagement in a nonprofit association

Nemenoff, Erin K.; Schenk, Julia - In: Cases on strategic social media utilization in the …, (pp. 153-183). 2015

Persistent link: https://www.econbiz.de/10010507830

Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials

Duh, Helen Inseng - In: International journal of internet marketing and … 15 (2021) 5/6, pp. 453-476

Persistent link: https://www.econbiz.de/10012670700

A generational investigation and sentiment and emotion analyses of female fashion brand users on Instagram in Sub-Saharan Africa

Mahmoud, Ali B.; Hack-Polay, Dieu; Grigoriou, Nicholas; … - In: The journal of brand management : an international journal 28 (2021) 5, pp. 526-544

Persistent link: https://www.econbiz.de/10012601213

Social media and empowerment in hospitality and tourism decision-making : a study among UK Muslim women

Khan, Imran Maqbool; Sahadev, Sunil; Rashid, Tahir; … - In: International journal of hospitality management 101 (2022), pp. 1-10

Persistent link: https://www.econbiz.de/10013271323