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Nunnenkamp, Peter
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67
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65
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63
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58
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54
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50
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45
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37
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37
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35
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Lall, Sanjaya
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91
Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa
;
Saraniemi, Saila
- In:
Corporate reputation review : an international journal
19
(
2016
)
3
,
pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
Saved in:
92
Policy role of social media in developing public trust : twitter
communication
with government leadrs
Park, Min Jae
;
Kang, Dongsuk
;
Rho, Jae Jeung
;
Lee, Duk Hee
- In:
Public management review
18
(
2016
)
9
,
pp. 1265-1288
Persistent link: https://www.econbiz.de/10011607252
Saved in:
93
Wine tourism destination image on the web : a comparison between conveyed and perceived
communication
drivers
Fait, Monica
;
Scorrano, Paola
;
Cavallo, Federica
;
Iaia, Lea
- In:
Journal for international business and entrepreneurship …
9
(
2016
)
2
,
pp. 169-189
Persistent link: https://www.econbiz.de/10011610687
Saved in:
94
Industry and agency views of social media : issues implementing dialogic
communication
Buchanan-Oliver, Margo
;
Fitzgerald, Emma May
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 437-454
Persistent link: https://www.econbiz.de/10011612612
Saved in:
95
"Don't pretend to be my friend!" when an informal brand
communication
style backfires on social media
Grety, Anaïs
;
Horváth, Csilla
;
Belei, Nina
;
Riel, …
- In:
Journal of business research : JBR
74
(
2017
),
pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
Saved in:
96
How online reviews create social network value : the role of feedback versus individual motivation
MacIntyre, Shelby H.
;
McQuarrie, Edward F.
;
Shanmugam, Ravi
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 295-310
Persistent link: https://www.econbiz.de/10011592001
Saved in:
97
Exploring users' motivations to participate in viral
communication
on social media
Tiago, Maria Teresa Borges
;
Tiago, Flávio Borges
; …
- In:
Journal of business research : JBR
101
(
2019
),
pp. 574-582
Persistent link: https://www.econbiz.de/10012103498
Saved in:
98
When pushing back is good : the effectiveness of brand responses to social media complaints
Johnen, Marius
;
Schnittka, Oliver
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
5
,
pp. 858-878
Persistent link: https://www.econbiz.de/10012107337
Saved in:
99
Community Building mit Influencern : kreative Wirtschaftskommunikation in der Plattformökonomie
Behrmann, Malte
;
Konhäusner, Peter
;
Mehner, Jaqueline
; …
-
bbw Hochschule
-
2018
Persistent link: https://www.econbiz.de/10012004443
Saved in:
100
A Janus-faced matter : the role of user anonymity for
communication
persuasiveness in online discussions
Wagenknecht, Thomas
;
Teubner, Timm
;
Weinhardt, Christof
- In:
Information & management : the internat. journal of …
55
(
2018
)
8
,
pp. 1024-1037
Persistent link: https://www.econbiz.de/10011947011
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