Narrow search
Showing 61 - 70 of 74,959
Cover Image
The impact of digital sales channels on web sales : evidence from the USA's largest online retailers
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 12 (2021) 3, pp. 306-322
Persistent link: https://www.econbiz.de/10012598447
Cover Image
Exploiting e-commerce trends for international market expansion : the perspective of Polish fashion firms
Bartosik-Purgat, Małgorzata; Jankowska, Barbara - In: European journal of international management : EJIM 14 (2020) 6, pp. 1049-1069
Persistent link: https://www.econbiz.de/10012316161
Cover Image
Internationalisation business strategy via e-commerce
Pereira, Leandro; Tovstolyak, Yuliya; Costa, Renato J. … - In: International journal of business and systems research … 17 (2023) 2, pp. 225-250
Persistent link: https://www.econbiz.de/10014234323
Cover Image
Direct and mediating effects of social media on e-commerce purchase intention : a comparative approach
Zulfiqar, Shahzeb; Ahmed, Fayaz - In: International journal of business process integration … 11 (2022) 1, pp. 19-25
Persistent link: https://www.econbiz.de/10013450804
Cover Image
Online purchase decision after viewing ads : factors related to sociodemographic and internet use on different digital channels
Barrichello, Alcides; Morano, Rogério Scabim; Santos, … - In: International journal of internet marketing and … 19 (2023) 1/2, pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Cover Image
Una visión del marketing 360 : análisis comparativo entre dos estrategias de contenido digital en el sector cosmético
Dorado, Estefania Felipe de; Pérez Asperilla, Estíbaliz - In: Revista de marketing y publicidad : revista semestral (2022) 5, pp. 95-125
Persistent link: https://www.econbiz.de/10014388863
Cover Image
Distinction and status production on user-generated content platforms : using Bourdieu's theory of cultural production to understand social dynamics in online fields
Levina, Natalia; Arriaga, Manuel - In: Information systems research : ISR 25 (2014) 3, pp. 468-488
Persistent link: https://www.econbiz.de/10010469118
Cover Image
A systematic review on social commerce
Esmaeili, Leila; Golpayegany, S. A. Hashemi - In: Journal of strategic marketing 27 (2019) 4, pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
Cover Image
Online trust and the importance of interaction
Papadopoulou, Panagiota; Kanellis, Panagiotis - In: International journal of technology marketing : IJTMkt 13 (2018) 1, pp. 21-50
Persistent link: https://www.econbiz.de/10012056240
Cover Image
Understanding customers' continuous intention to use of social commerce via Facebook : a theoretical model and empirical examination
Herzallah, Fadi; Ayyash, Mohannad Moufeed - In: International journal of networking and virtual … 24 (2021) 4, pp. 387-407
Persistent link: https://www.econbiz.de/10012596094