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Relationships, roles, and consumer identity in services marketing
McKeage, Kim; Gulas, Charles S. - In: Services marketing quarterly 34 (2013) 3, pp. 231-239
Persistent link: https://www.econbiz.de/10009778518
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An historical perspective on the interplay of Christian thought and business ethics
Bay, Darlene; McKeage, Kim; McKeage, Jeffrey - In: Business & society 49 (2010) 4, pp. 652-676
Persistent link: https://www.econbiz.de/10008810926
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Marketplace vulnerability of limited English proficient consumers : opportunities to increase knowledge in macromarketing
Adkins, Natalie Ross; Jae, Haeran - In: Journal of macromarketing : examining the interactions … 30 (2010) 1, pp. 93-104
Persistent link: https://www.econbiz.de/10003955676
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Health literacy for improved health outcomes : effective capital in the marketplace
Adkins, Natalie Ross; Corus, Canan - In: Journal of consumer affairs : official publication of … 43 (2009) 2, pp. 199-222
Persistent link: https://www.econbiz.de/10009531239
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Toward intercultural competency in multicultural marketplaces
Demangeot, Catherine; Adkins, Natalie Ross; Mueller, … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 156-164
Persistent link: https://www.econbiz.de/10009774912
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Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva; Broderick, Amanda J.; Demangeot, Catherine; … - In: Journal of business research : JBR 66 (2013) 8, pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
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Consumers' navigation of risk perceptions in the adoption of stigmatized products
Ndichu, Edna G.; Rittenburg, Terri L. - In: Journal of business research : JBR 132 (2021), pp. 340-353
Persistent link: https://www.econbiz.de/10012581612
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Amazing information: hyperreality and "the world of wicked"
Drummond, Kent; Aronstein, Susan; Rittenburg, Terri L. - In: Consumer culture theory, (pp. 3-17). 2018
Persistent link: https://www.econbiz.de/10011825279
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Ethical issues in target marketing : inclusion, exclusion, and consumer vulnerability
Rittenburg, Terri L.; Lunde, Matthew B. - In: Handbook of research on ethnic and intra-cultural marketing, (pp. 14-28). 2022
Persistent link: https://www.econbiz.de/10013498998
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Toward Intercultural Competency in Multicultural Marketplaces
Demangeot, Catherine; Ross Adkins, Natalie; Dentiste … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 156-155
Persistent link: https://www.econbiz.de/10010122836