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Qualitative Research Methods In Business : Techniques for Data Collection and Analysis

De Sordi, José Osvaldo - 2024

Part I- Introduction to Qualitative Research Approach -- 1. Overview of Qualitative Research -- Part II- Qualitative Research Strategies -- 2. Research Strategies According to the Constructivist Paradigm -- 3.Research Strategies According to the Pragmatic Paradigm -- 4. Research Strategies...

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Projective Techniques

Boddy, Clive R. (contributor) - 2010

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New frontiers on observational research

Prince, Melvin (contributor) - 2011

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Qualitative Forschungsmethoden : anwendungsorientiert: vom Insider aus der Marktforschung lernen

Kirchmair, Rolf - 2022

Was ist qualitative Forschung? -- Welche qualitativen Forschungsmethoden gibt es? -- Explorative Befragungstechniken -- Indirekte Befragungstechniken -- Offline versus Online Forschung -- Die Methoden im Vergleich -- Subjektive versus objektive Analyse.

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Using the research journal during qualitative data collection in a cross-cultural context

Annink, Anne - In: Entrepreneurship research journal : ERJ 7 (2017) 1, pp. 1-17

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Using photo interviews to explore children's food preferences

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Exploring customer engagement on social networking sites : a qualitative research enquiry

Malhan, Mohit; Dewani, Prem Prakash; Nigam, Achint; … - In: Journal of global information management 30 (2022) 5, pp. 1-28

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Something old, something new : enabled theory building in qualitative marketing research

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Thinking orientation and preference for research methodology

Murshed, Feisal; Zhang, Yinlong - In: The journal of consumer marketing 33 (2016) 6, pp. 437-446

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Why papers are rejected and how to get yours accepted : advice on the construction of interpretive consumer research articles

Fischer, Eileen; Gopaldas, Daiame; Scaraboto, Daiane - In: Qualitative market research : an international journal 20 (2017) 1, pp. 60-67

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