Davis, Felicita; Gnanasekar, Manoj Britto Francis; … - In: South Asian journal of marketing 2 (2021) 1, pp. 28-50
not many studies are available in India to empirically examine the moderating relationships of trust and product in … 556 respondents from three major cities (Hyderabad, Chennai and Bangalore) in the southern part of India using structured …) trust and (6) product factors were positively related to online user behavior. Results also show that user behavior is …