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Social commerce in the social media age : understanding how interactive commerce enhancements navigate app continuance intention
Chong, Sin-Er; Ng, Siew Imm; Norazlyn Kamal Basha; Lim … - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 865-899
Persistent link: https://www.econbiz.de/10015062985
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Explaining the gift-giving intentions of live-streaming audiences through social presence : the perspective of interactive marketing
Lin, Shu-Chiung; Lee, Yu-Yang - In: Journal of research in interactive marketing : … 18 (2024) 5, pp. 945-969
Persistent link: https://www.econbiz.de/10015062987
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Young audiences' emotional experience on smartphone film : an application of dual-coding theory
Huang, Tseng-lung; Chen, Yi-mu - In: Young consumers : insight and ideas for responsible … 15 (2014) 2, pp. 193-208
Persistent link: https://www.econbiz.de/10010412076
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Passion at first sight : how to engage users in social commerce contexts
Herrando, Carolina; Jiménez Martínez, Julio; Martín … - In: Electronic commerce research 17 (2017) 4, pp. 701-720
Persistent link: https://www.econbiz.de/10011744348
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Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo; Shin, Daeun Chloe; Kim, Naeun; Tong, Zhenghao - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460867
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Examining gifting behavior on live streaming platforms : an identity-based motivation model
Li, Ran; Lu, Yaobin; Ma, Jifeng; Wang, Weiquan - In: Information & management : the internat. journal of … 58 (2021) 6, pp. 1-15
Persistent link: https://www.econbiz.de/10013259287
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Revisit and satiation patterns : are your restaurant customers satiated?
Park, Jeong-jeol; Jang, Soocheong - In: International journal of hospitality management 38 (2014), pp. 20-29
Persistent link: https://www.econbiz.de/10010364601
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Understanding voluntary intentions within the theories of self-determination and planned behavior
Li, Chunxiao; Wu, Yandan - In: Journal of nonprofit & public sector marketing 31 (2019) 4, pp. 378-389
Persistent link: https://www.econbiz.de/10012200031
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La curiosité du consommateur : synthèse bibliométrique et bibliographique
Beck, Marie - In: Recherche et applications en marketing : RAM 39 (2024) 2, pp. 59-101
Persistent link: https://www.econbiz.de/10014633062
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Motivation research and marketing management
Newman, Joseph William - 1957
Persistent link: https://www.econbiz.de/10000674516