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Listen to your customers : insights into brand image using online consumer-generated product reviews

Gensler, Sonja; Völckner, Franziska; Egger, Marc; … - In: International journal of electronic commerce : IJEC 20 (2015/2016) 1, pp. 112-141

Persistent link: https://www.econbiz.de/10011413587

Creating brand image profile by social media analysis

Sabuncu, İbrahim; Edeş, Berivan; Sıtkıbütün, Doruk; … - In: Emerging Markets Journal : EMAJ 11 (2021) 2, pp. 16-24

Persistent link: https://www.econbiz.de/10012805310

An interdisciplinary method for brand association research

Ranfagni, Silvia; Guercini, Simone; Camiciottoli, … - In: Management decision : MD 52 (2014) 4, pp. 724-736

Persistent link: https://www.econbiz.de/10010386767

Reaching for customer centricity : wine brand positioning configurations

Dressler, Marc; Paunović, Ivan - In: Journal of open innovation : technology, market, and … 7 (2021) 2, pp. 1-21

methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … online review text data from each winery. The study identified nine prime words used to describe both brand identity as well …

Persistent link: https://www.econbiz.de/10012601505

My brand, my self(ie) - why consumers portray themselves in brand-selfies

Flaswinkel, Anne Mareike; Rump, Markus; Decker, Reinhold - In: International journal of internet marketing and … 18 (2023) 2/3, pp. 310-334

Persistent link: https://www.econbiz.de/10014318347

Beyond social media engagement : holistic digital engagement and a social identity perspective

Farhat, Kashif; Aslam, Wajeeha; Mokhtar, Sany Sanuri Mohd - In: Journal of internet commerce 20 (2021) 3, pp. 319-354

Persistent link: https://www.econbiz.de/10012549664

Celebrities as human brands : an inquiry on stakeholder-actor co-creation of brand identities

Centeno, Dave; Wang, Jeff Jianfeng - In: Journal of business research : JBR 74 (2017), pp. 133-138

Persistent link: https://www.econbiz.de/10011675465

Co-creating corporate brand identity with online brand communities : a managerial perspective

Essamri, Azzouz; McKechnie, Sally; Winklhofer, Heidi - In: Journal of business research : JBR 96 (2019), pp. 366-375

Persistent link: https://www.econbiz.de/10011981083

Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues

Thomas, Robert - In: Journal of marketing management : MM 34 (2018) 17/18, pp. 1470-1502

Persistent link: https://www.econbiz.de/10012042285

Online branding strategies of family SME wineries : a Hungarian-German comparative study

Paunović, Ivan; Obermayer, Nóra; Kovari, Edit - In: Journal of family business management : JFBM 12 (2022) 3, pp. 450-467

Persistent link: https://www.econbiz.de/10013536294

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