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The effects of loyalty programs on customer lifetime duration and share of wallet
Meyer-Waarden, Lars - In: Journal of retailing 83 (2007) 2, pp. 223-236
Persistent link: https://www.econbiz.de/10003452393
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Effects of loyalty program rewards on store loyalty
Meyer-Waarden, Lars - In: Journal of retailing and consumer services 24 (2015), pp. 22-32
Persistent link: https://www.econbiz.de/10010528622
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The impact of reward personalisation on frequent flyer programmes' perceived value and loyalty
Meyer-Waarden, Lars - In: The journal of services marketing 27 (2013) 3, pp. 183-194
Persistent link: https://www.econbiz.de/10009761817
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Grocery retail loyalty program effects : self-selection of purchase behavior change?
Meyer-Waarden, Lars; Benavent, Christophe - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 345-358
Persistent link: https://www.econbiz.de/10003900713
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The effects of purchase orientations on perceived loyalty programmes' benefits and loyalty
Meyer-Waarden, Lars; Benavent, Christophe; Castéran, … - In: International journal of retail & distribution management 41 (2013) 3, pp. 201-225
Persistent link: https://www.econbiz.de/10009725759
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It's a dirichlet world : modeling individuals' loyalties reveals how brands compete, grow, and decline
Sharp, Byron; Wright, Malcolm; Dawes, John; Driesener, Carl - In: Journal of advertising research 52 (2012) 2, pp. 203-213
Persistent link: https://www.econbiz.de/10009618397
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CRM et e-CRM : enjeux socio-culturels, stratégies clients et technologies relationnelles, questions de mise en œvre et performance organisationnelle
Meyer-Waarden, Lars; Volle, Pierre - In: Recherche et applications en marketing 27 (2012) 4, pp. 3-9
Persistent link: https://www.econbiz.de/10010199785
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Has brand loyalty declined? : a longitudinal analysis of repeat purchase behavior in the UK and the USA
Dawes, John; Meyer-Waarden, Lars; Driesener, Carl - In: Journal of business research : JBR 68 (2015) 2, pp. 425-432
Persistent link: https://www.econbiz.de/10010472555
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The personalization-privacy paradox at the nexus of social exchange and construal level theories
Cloarec, Julien; Meyer-Waarden, Lars; Munzel, Andreas - In: Psychology & marketing 39 (2022) 3, pp. 647-661
Persistent link: https://www.econbiz.de/10012817148
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Three decades of research on loyalty programs : a literature review and future research agenda
Chen, Yanyan; Mandler, Timo; Meyer-Waarden, Lars - In: Journal of business research : JBR 124 (2021), pp. 179-197
Persistent link: https://www.econbiz.de/10012493981