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Emerging market innovations : unique and differential drivers, practitioner implications, and research agenda

Shankar, Venkatesh; Narang, Unnati - In: Journal of the Academy of Marketing Science 48 (2020) 5, pp. 1030-1052

Persistent link: https://www.econbiz.de/10012301301

Challenges and future directions of computational advertising measurement systems

Yun, Joseph T.; Segijn, Claire M.; Pearson, Stewart; … - In: Journal of advertising 49 (2020) 4, pp. 446-458

Persistent link: https://www.econbiz.de/10012313119

The Effects of B2B Service Innovations on Firm Value and Firm Risk : How Do They Differ from Those of B2C Service Innovations?

Dotzel, Thomas - 2016

Both developed and developing economies worldwide are becoming increasingly services-driven. By some estimates, the value of business-to-business (B2B) commerce dwarfs that of business-to-consumer (B2C). In particular, firms competing in business markets are constantly seeking to introduce...

Persistent link: https://www.econbiz.de/10012982968

Handbook of marketing strategy

Shankar, Venkatesh (contributor); … - 2012

Persistent link: https://www.econbiz.de/10009635474

Practice Prize Article#x2014CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods

Divakar, Suresh; Ratchford, Brian T.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 334-350

Persistent link: https://www.econbiz.de/10006874874

An Empirical Analysis of Determinants of Retailer Pricing Strategy - This study shows the importance of competition in determining all aspects of a retailer's pricing strategy.

Shankar, Venkatesh; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 28-49

Persistent link: https://www.econbiz.de/10006882478

Beyond EDLP and HiLo: a new customised approach to retail pricing

Bolton, Ruth N.; Montoya, Detra Y.; Shankar, Venkatesh - In: The European retail digest : the authoritative guide to … (2006-07) 49, pp. 7-10

Persistent link: https://www.econbiz.de/10007287130

The Effects of New Franchisor Partnering Strategies on Franchise System Size

Shane, Scott; Shankar, Venkatesh; Aravindakshan, Ashwin - In: Management science : journal of the Institute for … 52 (2006) 5, pp. 773-787

Persistent link: https://www.econbiz.de/10007224948

Customer satisfaction and loyalty in online and offline environments

Shankar, Venkatesh; Smith, Amy K.; Rangaswamy, Arvind - In: International journal of research in marketing : IJRM ; … 20 (2003) 2, pp. 153-176

Persistent link: https://www.econbiz.de/10006169989

Creating New Markets Through Service Innovation - Incremental improvements in service offerings are not uncommon, but to generate new markets or reshape existing ones, executives m...

Berry, Leonard L.; Shankar, Venkatesh; Parish, Janet Turner - In: MIT sloan management review 47 (2006) 2, pp. 56-64

Persistent link: https://www.econbiz.de/10006228675