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Measuring the bandwagon effect : development of a generalized bandwagon luxury motivation scale
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh - In: Journal of consumer behaviour 22 (2023) 4, pp. 801-817
Persistent link: https://www.econbiz.de/10014326259
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Conspicuous and inconspicuous consumption of luxury goods in a digital world : insights, implications, and future research directions
Pangarkar, Aniruddha; Shukla, Paurav - In: International journal of advertising : the review of … 42 (2023) 7, pp. 1226-1238
Persistent link: https://www.econbiz.de/10014338604
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A race to the top : luxury performances and conspicuous consumption at Jatt weddings
Bhardwaj, Rishi; Joy, Annamma; Belk, Russell W. - In: Journal of customer behaviour 21 (2022) 1/2, pp. 70-81
Persistent link: https://www.econbiz.de/10014424153
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Sustainable clothing : why conspicuous consumption and greenwashing matter
Apaolaza, Vanessa; Policarpo, Manoela Costa; Hartmann, … - In: Business strategy and the environment 32 (2023) 6, pp. 3766-3782
Persistent link: https://www.econbiz.de/10014370441
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How power distance belief, self-construal, and relationship norms impact conspicuous consumption
Park, Sehoon; Kim, Chaeyeong; Park, Jane - In: Journal of retailing and consumer services 75 (2023), pp. 1-13
Persistent link: https://www.econbiz.de/10014373276
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Potential effects of Instagram usage on conspicuous consumption of premium luxurious fashion products among Bulgarians
Zhechev, Vladimir; Sekulova, Daniela - In: Central European business review : CEBR 13 (2024) 2, pp. 1-25
Persistent link: https://www.econbiz.de/10015049196
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Luxury consumption tendency : a comparative study between Chinese and Portuguese consumers
Ma, Marco Haozhe; Coelho, Arnaldo - In: Journal of global marketing 37 (2024) 3, pp. 175-193
Persistent link: https://www.econbiz.de/10015050009
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You are what you wear : the effect of religiosity, self-esteem and materialism toward conspicuous consumption of luxury fashion products among Gen Z
Ananda, Harris Rizki; Indraswari, Kenny Devita; Azizon, A. - In: Journal of Islamic marketing 15 (2024) 9, pp. 2378-2398
Persistent link: https://www.econbiz.de/10015064037
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Why do athletes consume luxury brands? : a study on motivations and values from the lens of theory of prestige consumption
Akoğlu, Halil Erdem; Yildiz, Kadir; Kumar, Sushant - In: Marketing intelligence & planning 42 (2024) 5, pp. 871-889
Persistent link: https://www.econbiz.de/10015056913
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Luxus : Statusstreben und demonstratives Konsumverhalten
Thomas, Tobias - 2007
Persistent link: https://www.econbiz.de/10003485553