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Hotel attribute performance, eWOM motivations, and media choice

Yen, Chih-Lun Alan; Tang, Chun-Hung - In: International journal of hospitality management 46 (2015), pp. 79-88

Persistent link: https://www.econbiz.de/10011301994

EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions

Ladhari, Riadh; Michaud, Mélissa - In: International journal of hospitality management 46 (2015), pp. 36-45

Persistent link: https://www.econbiz.de/10011302002

Competing for attention : an empirical study of online reviewers' strategic behavior

Shen, Wenqi; Hu, Yu Jeffrey; Ulmer, Jackie Rees - In: Management information systems : mis quarterly 39 (2015) 3, pp. 683-696

Persistent link: https://www.econbiz.de/10011339223

What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM

Filieri, Raffaele - In: Journal of business research : JBR 68 (2015) 6, pp. 1291-1270

Persistent link: https://www.econbiz.de/10010529911

Does social media influence consumer buying behavior? : an investigation of recommendations and purchases

Forbes, Lukas P.; Vespoli, Eve M. - In: Journal of business & economics research 11 (2013) 2, pp. 107-111

Persistent link: https://www.econbiz.de/10009727185

Perceived "usefulness" of online consumer reviews : an exploratory investigation across three services categories

Racherla, Pradeep; Friske, Wesley - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 548-559

Persistent link: https://www.econbiz.de/10009730149

Online user reviews, product variety, and the long tail : an empirical investigation on online software downloads

Zhou, Wenqi; Duan, Wenjing - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 275-289

Persistent link: https://www.econbiz.de/10009730238

Consumers rule : how consumer reviews influence perceived trustworthiness of online stores

Utz, Sonja; Kerkhof, Peter; Bos, Joost van den - In: Electronic commerce research and applications 11 (2012) 1/6, pp. 49-58

Persistent link: https://www.econbiz.de/10009730287

The role of paid and earned media in building entertainment brands : reminding, informing, and enhancing enjoyment

Lovett, Mitchell; Staelin, Richard - 2012

We study the role of social engagement and advertising in building entertainment brands. We develop a structural model of viewing behaviors and apply the model to a data set on a new television program that contains both revealed preferences and self-reported preferences and expectations. We use...

Persistent link: https://www.econbiz.de/10009699396

Customer engagement in a Facebook brand community

Gummerus, Johanna; Liljander, Veronica; Weman, Emil; … - In: Management research review 35 (2012) 9, pp. 857-877

Persistent link: https://www.econbiz.de/10009660470