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How social presence drives commitment and loyalty with online brand communities? : the role of social commerce trust

Nadeem, Waqar; Khani, Amir H.; Schultz, Carsten D.; … - In: Journal of retailing and consumer services 55 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012269062

An exploration of online brand community (OBC) engagement and customer's intention to purchase

Tiruwa, Anurag; Yadav, Rajan; Suri, P. K. - In: Journal of Indian business research 8 (2016) 4, pp. 295-314

Persistent link: https://www.econbiz.de/10011718997

How social media communications combine with customer loyalty management to boost green retail sales

Lu, Qiang; Miller, Rohan - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 87-100

Persistent link: https://www.econbiz.de/10012107044

Online brand community and its outcomes

Ha, Yongsoo - In: Journal of Asian finance, economics and business : JAFEB 5 (2018) 4, pp. 107-116

Persistent link: https://www.econbiz.de/10011963931

Motives, modes of participation, and loyalty intentions of Facebook tourism brand page consumers

Ben-Shaul, Michal; Reichel, Arie - In: Journal of travel research : a quarterly publication of … 57 (2018) 4, pp. 453-471

Persistent link: https://www.econbiz.de/10011915445

The impact of social media on consumer-brand loyalty : a mediating role of online based-brand community

Jibril, Abdul Bashiru; Kwarteng, Michael Adu; … - In: Cogent business & management 6 (2019), pp. 1-19

This paper aims at examining the mediating role of online based-brand community (OBBC) through social media platforms (SMP) given the interplay of consumers’ purchasing attitude in a virtual space. To do this, an online survey was used to gauge the views of online consumers so as to establish...

Persistent link: https://www.econbiz.de/10012116718

Oppositional brand loyalty in online brand communities : perspectives on social identity theory and consumer-brand relationship

Kuo, Ying-Feng; Hou, Jian-Ren - In: Journal of electronic commerce research : JECR 18 (2017) 3, pp. 254-268

Persistent link: https://www.econbiz.de/10011746768

The impact of external social and internal personal forces on consumers' brand community engagement on Facebook

Simon, Carina; Brexendorf, Tim Oliver; Faßnacht, Martin - In: The journal of product & brand management 25 (2016) 5, pp. 409-423

Persistent link: https://www.econbiz.de/10011620585

Influencer-driven loyalty : understanding the mediating role of customer brand engagement in the relationship between social media influencers and brand loyalty

Soomro, Suhaib Ahmed; Ghaffar, Abdul; Zaidi, Syed … - In: Journal of global scholars of marketing science : … 34 (2024) 2, pp. 207-230

Persistent link: https://www.econbiz.de/10014511629

Enhancing social media engagement by the hospitality industry : the power of customer experience dimensions

Gómez-Suárez, Mónica; Veloso, Mónica - In: Journal of vacation marketing 30 (2024) 2, pp. 311-326

Persistent link: https://www.econbiz.de/10014631946