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Some things are just better rich : how social commerce feature richness affects consumers' buying intention via social factors

Friedrich, Thomas; Schlauderer, Sebastian; Overhage, Sven - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 159-180

Persistent link: https://www.econbiz.de/10012547999

An investigation of the drivers of social commerce and e-word-of-mouth intentions : elucidating the role of social commerce in E-business

Goraya, M. Awais Shakir; Zhu, Jing; Shareef, Mahmud Akhter - In: Electronic markets : EM ; the international journal of … 31 (2021) 1, pp. 181-195

Persistent link: https://www.econbiz.de/10012548002

The impact of relationship quality and social support on social media users' selling intention

Ho, Ree Chan; Cheng, Robin - In: International journal of internet marketing and … 14 (2020) 4, pp. 433-453

Persistent link: https://www.econbiz.de/10012512672

The role of social commerce in online purchase intention : mediating role of social interactions, trust, and electronic word of mouth

Monfared, Amir Reza Konjkav; Ghaffari, Mohammad; … - In: Journal for international business and entrepreneurship … 13 (2021) 1, pp. 22-39

Persistent link: https://www.econbiz.de/10012515849

Comparing the impact of presentation format of consumer generated reviews on shoppers' decisions in an online social commerce environment

Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 22-45

Persistent link: https://www.econbiz.de/10012519208

Stay home and shop together

Izadi, Behnam; Dong, Linying; Esfidani, Mohammad Rahim - In: Journal of electronic commerce research : JECR 22 (2021) 1, pp. 59-75

Persistent link: https://www.econbiz.de/10012519230

Advances in Digital Marketing and eCommerce : Third International Conference, 2022

Martínez-López, Francisco J. (ed.); Martinez, Luis F. (ed.) - Digital Marketing & eCommerce Conference <3., 2022, … - 2022

This book highlights the latest research articles presented at the Third Digital Marketing & eCommerce Conference in June 2022. Papers include a varied set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social...

Persistent link: https://www.econbiz.de/10013256202

Consumer resource integration and service innovation in social commerce : the role of social media influencers

Wu, Yao; Nambisan, Satish; Xiao, Jinghua; Xie, Kang - In: Journal of the Academy of Marketing Science 50 (2022) 3, pp. 429-459

Persistent link: https://www.econbiz.de/10013199119

Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022

Martínez-López, Francisco J. (ed.); … - International Conference on Research on National Brand … - 2022

This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion,...

Persistent link: https://www.econbiz.de/10013203512

A trust model for consumer conversion in community-based group buying : the dual roles of group leaders

Ying, Huajing; Ji, Huanhuan; Shi, Xiaoran; Wang, Xinyue - In: Modern supply chain research and applications 4 (2022) 2, pp. 122-140

Purpose - In the presence of coronavirus disease 2019 (COVID-19), due to the social distance restriction, consumers' regular consumption behaviors and patterns have been changing fundamentally. Thereafter, an innovative group buying model has emerged and developed explosively with a specific...

Persistent link: https://www.econbiz.de/10013278952