//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do facebook friends make me do...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Consumer behaviour
83,205
Konsumentenverhalten
80,725
Social Web
20,643
Social web
20,612
Online-Marketing
13,177
Internet marketing
13,061
Relationship marketing
10,495
Theorie
10,480
Beziehungsmarketing
10,465
Theory
10,309
Brand management
8,580
Markenführung
8,539
Brand image
7,118
Markenimage
7,082
Online-Handel
6,677
Online retailing
6,663
USA
6,264
Customer satisfaction
6,088
United States
6,010
Kundenzufriedenheit
5,923
Electronic Commerce
5,822
E-commerce
5,546
Fundraising
5,410
Deutschland
5,262
Germany
4,919
Viral marketing
4,892
Virales Marketing
4,872
Werbewirkung
4,796
Advertising effects
4,749
Service quality
4,681
Experiment
4,644
Dienstleistungsqualität
4,633
Brand
4,510
Markenartikel
4,499
Einzelhandel
4,318
Retail trade
4,276
Advertising
4,143
Werbung
4,061
Marketingmanagement
3,847
Marketing management
3,821
more ...
less ...
Online availability
All
Undetermined
43,050
Free
26,772
Type of publication
All
Article
78,046
Book / Working Paper
38,347
Journal
211
Other
46
Type of publication (narrower categories)
All
Article in journal
64,415
Aufsatz in Zeitschrift
64,415
Graue Literatur
9,801
Non-commercial literature
9,801
Aufsatz im Buch
8,742
Book section
8,742
Working Paper
8,587
Arbeitspapier
7,888
Hochschulschrift
3,343
research-article
2,848
Thesis
2,252
Collection of articles of several authors
1,709
Sammelwerk
1,709
Aufsatzsammlung
1,179
Conference paper
749
Konferenzbeitrag
749
Case study
722
Fallstudie
722
Konferenzschrift
460
Bibliografie enthalten
391
Bibliography included
391
Lehrbuch
391
Ratgeber
389
Collection of articles written by one author
381
Sammlung
381
Guidebook
357
Dissertation u.a. Prüfungsschriften
319
Textbook
319
Conference proceedings
218
review-article
208
Reprint
195
Amtsdruckschrift
180
Government document
180
conceptual-paper
175
Article
171
review
156
Handbook
109
Handbuch
109
case-report
97
Bibliographie
94
more ...
less ...
Language
All
English
104,816
German
9,469
Undetermined
1,539
French
406
Polish
131
Spanish
115
Italian
83
Russian
43
Swedish
42
Danish
30
Portuguese
23
Norwegian
22
Dutch
21
Finnish
16
Hungarian
16
Slovak
11
Romanian
8
Czech
7
Croatian
7
Lithuanian
6
Serbian
4
Bulgarian
3
Slovenian
3
Arabic
2
Bosnian
2
Macedonian
2
Multiple languages
2
Chinese
2
Swiss German
1
Indonesian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
128
Belk, Russell W.
116
Phau, Ian
113
Mattila, Anna S.
111
Grunert, Klaus G.
102
Huber, Frank
101
Bauer, Hans H.
98
Dwivedi, Yogesh Kumar
92
Herrmann, Andreas
89
Wiedmann, Klaus-Peter
89
Lusk, Jayson L.
86
Foxall, Gordon R.
84
Gierl, Heribert
82
List, John A.
82
Sheth, Jagdish N.
80
Grewal, Dhruv
79
Khare, Arpita
79
Loureiro, Sandra Maria Correia
79
Meer, Jonathan
78
Usman, Osly
78
Septianto, Felix
77
Walsh, Gianfranco
75
Nayga, Rodolfo M.
72
Huck, Steffen
71
Agarwal, Sumit
70
Skiera, Bernd
70
Bagozzi, Richard P.
69
Laroche, Michel
69
Paul, Justin
69
Andreoni, James
67
Pelsmacker, Patrick de
67
Stavins, Joanna
67
Bruwer, Johan
64
Verhoef, Peter C.
64
Wansink, Brian
64
Chintagunta, Pradeep K.
63
Adena, Maja
62
Smith, Sarah
62
Ko, Eunju
61
Kreutzer, Ralf T.
61
more ...
less ...
Institution
All
National Bureau of Economic Research
680
Springer Fachmedien Wiesbaden
264
IGI Global
152
OECD
64
American Marketing Association
41
Verlag Dr. Kovač
38
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
38
European Association of Agricultural Economists - EAAE
35
Books on Demand GmbH <Norderstedt>
33
Information Resources Management Association
33
International Energy Agency
31
Institute for the Study of Labor (IZA)
27
Nomos Verlagsgesellschaft
27
Edward Elgar Publishing
26
Institut für Demoskopie Allensbach
26
Friedrich-Schiller-Universität Jena
23
Haufe-Lexware GmbH & Co. KG
21
Université Paris-Dauphine (Paris IX)
19
Nordic Council of Ministers
18
Universität Mannheim
18
Springer Gabler <Firma>
17
INSEAD
14
Organisation for Economic Co-operation and Development
14
Springer-Verlag GmbH
14
C.E.P.R. Discussion Papers
13
RWTH Aachen
13
Springer International Publishing
13
Europäische Kommission / Gemeinsame Forschungsstelle
12
Peter Lang GmbH
12
Shaker Verlag
12
World Bank
12
Christian-Albrechts-Universität zu Kiel
11
Gesellschaft für Ökologische Kommunikation mbH
11
Nationalekonomiska institutionen, Handelshögskolan
11
Technische Universität Dresden
11
World Bank Group
11
Österreichisches Institut für Wirtschaftsforschung
11
Centre for Research and Analysis of Migration (CReAM), University College London (UCL)
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Technische Universität Braunschweig
10
more ...
less ...
Published in...
All
Journal of business research : JBR
2,327
Journal of retailing and consumer services
2,018
International journal of hospitality management
879
International journal of consumer studies
782
Psychology & marketing
766
NBER working paper series
676
Journal of consumer research : JCR ; an interdisciplinary bimonthly
597
SpringerLink / Bücher
583
Working paper / National Bureau of Economic Research, Inc.
553
NBER Working Paper
494
Technological forecasting & social change : an international journal
460
Management science : journal of the Institute for Operations Research and the Management Sciences
459
Tourism management : research, policies, practice
439
Asia Pacific journal of marketing and logistics
418
The journal of product & brand management
410
European Journal of Marketing
400
Journal of travel and tourism marketing
399
Journal of marketing research : JMR
392
Journal of Consumer Marketing
391
The journal of brand management : an international journal
387
European journal of marketing : EJM
385
Journal of marketing management : MM
371
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
368
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
362
Journal of marketing communications
362
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
361
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Journal of marketing
354
Cogent business & management
340
Journal of retailing
338
Journal of international consumer marketing
334
International journal of internet marketing and advertising : IJIMA
324
Journal of business ethics : JOBE
320
Marketing letters : a journal of research in marketing
318
Journal of the Academy of Marketing Science
313
Journal of consumer behaviour : an international research review
310
Marketing intelligence & planning
306
International journal of contemporary hospitality management
305
Journal of fashion marketing and management
303
The journal of consumer marketing
299
more ...
less ...
Source
All
ECONIS (ZBW)
108,579
Other ZBW resources
3,668
USB Cologne (EcoSocSci)
1,840
RePEc
1,365
EconStor
944
BASE
191
OLC EcoSci
49
USB Cologne (business full texts)
11
ArchiDok
3
more ...
less ...
Showing
1
-
10
of
116,650
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing member-institution
relationships
through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko
;
Harrigan, Paul
;
Soutar, Geoffrey N.
; …
- In:
Journal of business research : JBR
121
(
2020
),
pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
Saved in:
2
Hotel brand equity and online reviews on social commerce intention : a cross-level identification process
Huang, Guoqiong Ivanka
;
Wong, IpKin Anthony
;
Xiong, Xiling
- In:
International journal of hospitality management
105
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013363630
Saved in:
3
Snowball to avalnache : understanding the different predictors of the intention to propagate online marketing messages
Chiu, Hung-chang
;
Pant, Anurag
;
Hiesh, Yi-ching
;
Lee, Monle
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1255-1273
Persistent link: https://www.econbiz.de/10010414789
Saved in:
4
Examining drivers and outcomes of social media brand engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
5
Online shopper engagement in price negotiation : the roles of culture,
involvement
and eWOM
Levy, Shalom
;
Gvili, Yaniv
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 232-257
Persistent link: https://www.econbiz.de/10012200480
Saved in:
6
Impact of eWOM and risk-taking in gender on purchase intentions : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
- In:
International journal of information systems and change …
10
(
2018
)
2
,
pp. 101-122
Persistent link: https://www.econbiz.de/10011978999
Saved in:
7
Exploring online customer engagement with hospitality products and its relationship with
involvement
, emotional states, experience and brand advocacy
Bilro, Ricardo Godinho
;
Loureiro, Sandra Maria Correia
; …
- In:
Journal of hospitality marketing & management
28
(
2019
)
2
,
pp. 147-171
Persistent link: https://www.econbiz.de/10012176591
Saved in:
8
Can advertising compensate the detrimental effects of negative online product reviews?
Bambauer-Sachse, Silke
;
Mangold, Sabrina
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
4
,
pp. 240-256
Persistent link: https://www.econbiz.de/10010438087
Saved in:
9
Users awareness of native advertising from Instagram media publishers : the effects of Instagram's branded content tool on
attitudes
and behavioural intent
Iacobucci, Serena
;
De Cicco, Roberta
- In:
International journal of internet marketing and …
14
(
2020
)
1
,
pp. 71-90
Persistent link: https://www.econbiz.de/10012200009
Saved in:
10
My words for your pizza : an analysis of persuasive narratives in online crowdfunding
Majumdar, Adrija
;
Bose, Indranil
- In:
Information & management : the internat. journal of …
55
(
2018
)
6
,
pp. 781-794
Persistent link: https://www.econbiz.de/10011906978
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->