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Social media fostering happiness management : three luxury brands case study on Instagram
Castillo-Abdul, Bárbara; Pérez-Escoda, Ana; Civila, Sabina - In: Corporate governance : international journal of … 22 (2022) 3, pp. 491-505
Persistent link: https://www.econbiz.de/10013369190
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Brand crisis communication through social media : a dialogue between brand competitors on Sina Weibo
Wang, Yan - In: Corporate communications : an international journal 21 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011460412
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Content marketing strategy of branded YouTube channels
Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316
Persistent link: https://www.econbiz.de/10012312168
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"Don't pretend to be my friend!" when an informal brand communication style backfires on social media
Grety, Anaïs; Horváth, Csilla; Belei, Nina; Riel, … - In: Journal of business research : JBR 74 (2017), pp. 77-89
Persistent link: https://www.econbiz.de/10011675398
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Assessing the impacts of internal communication : employer branding and human resources
Fernandes, Raquel; Sousa, Bruno; Fonseca, Manuel; … - In: Administrative Sciences : open access journal 13 (2023) 6, pp. 1-13
study, it is expected that organizations recognize the importance that an online presence has in the image of their brand as … achieve the objectives intended. From an interdisciplinary perspective, the manuscript presents insights for marketing … (digital marketing and employer branding) and for socially responsible behavior by organizations (in a Portuguese context). …
Persistent link: https://www.econbiz.de/10014319300
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Corporate social responsibility communication of male luxury fashion brands : analysis on Instagram, Facebook and TikTok
Castillo-Abdul, Bárbara; Ortega Fernandez, Eglée; … - In: Management decision 62 (2024) 2, pp. 471-491
Persistent link: https://www.econbiz.de/10014637156
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Make me happy, make it credible : the effect of CSR message framing on online brand engagement
Cordero-Gutiérrez, Rebeca; Aljarah, Ahmad; López, Manuela - In: Management decision 62 (2024) 2, pp. 532-548
Persistent link: https://www.econbiz.de/10014637160
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Online communication in Spanish destination marketing organizations : the view of practitioners
Fernández-Cavia, José; Marchiori, Elena; Tang, CH; … - In: Journal of vacation marketing : an international journal 23 (2017) 3, pp. 264-273
Persistent link: https://www.econbiz.de/10011773066
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Socially responsible or financially exploitative? : sports fans' views of the response by sportswear brands to athlete activism in the USA
Cleland, Jamie; Cashmore, Ernest; Dixon, Kevin; … - In: International journal of sport management and marketing … 24 (2024) 1, pp. 23-39
Persistent link: https://www.econbiz.de/10015066412
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The effect of emotional positivity of brand-generated social media messages on consumer attention and information sharing
Oliveira, João S.; Ifie, Kemefasu; Sykora, Martin; … - In: Journal of business research : JBR 140 (2022), pp. 49-61
Persistent link: https://www.econbiz.de/10013040651