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Branding the hotel industry : the effect of step-up versus step-down brand extensions

Hultman, Magnus; Papadopoulou, Christina; Oghazi, Pejvak; … - In: Journal of business research : JBR 124 (2021), pp. 560-570

Persistent link: https://www.econbiz.de/10012493927

Motivation recipes for brand-related social media use : a Boolean-fsQCA approach

Saridakis, Charalampos; Baltas, George; Oghazi, Pejvak; … - In: Psychology & marketing 33 (2016) 12, pp. 1062-1070

Persistent link: https://www.econbiz.de/10011627272

International entrepreneurial orientation and regional expansion

Boso, Nathaniel; Oghazi, Pejvak; Hultman, Magnus - In: Entrepreneurship and regional development : an … 29 (2017) 1/2, pp. 4-26

Persistent link: https://www.econbiz.de/10011698490

Marketing and supply chain coordination and intelligence quality : a product innovation performance perspective

Mostaghel, Rana; Oghazi, Pejvak; Patel, Pankaj C.; … - In: Journal of business research : JBR 101 (2019), pp. 597-606

Persistent link: https://www.econbiz.de/10012103508

The role of destination personality fit in destination branding : antecedents and outcomes

Hultman, Magnus; Strandberg, Carola; Oghazi, Pejvak; … - In: Psychology & marketing 34 (2017) 12, pp. 1073-1083

Persistent link: https://www.econbiz.de/10011788858

Strategic use of enterprise systems among service firms: Antecedents and consequences

Mostaghel, Rana; Oghazi, Pejvak; Beheshti, Hooshang M.; … - In: Journal of Business Research 68 (2015) 7, pp. 1544-1549

As competition in the service sector is continuously intensifying, managers are increasingly realizing how effective use of enterprise systems (ESs) might improve competition capabilities. Building on previous work that explores ESs and supply chain integration, this study investigates...

Persistent link: https://www.econbiz.de/10011264149

On the (in)effectiveness of standardized versus adapted international promotion strategies : evidence from entrepreneurial firms

Hultman, Magnus; Oghazi, Pejvak - In: Journal of business research : JBR 170 (2024), pp. 1-10

Persistent link: https://www.econbiz.de/10014535221

Antecedents of Technology-Based Self-Service Acceptance: A Proposed Model

Oghazi, Pejvak; Mostaghel, Rana; Hultman, Magnus; … - In: Services marketing quarterly 33 (2012) 3, pp. 195-211

Persistent link: https://www.econbiz.de/10009991250

Adoption of enterprise systems and radio frequency identification among service firms

Mostaghel, Rana; Oghazi, Pejvak; Beheshti, Hooshang M.; … - In: The service industries journal 32 (2012) 15, pp. 2435-2444

Persistent link: https://www.econbiz.de/10010016363

External knowledge resources and new venture success in developing economies : leveraging innovative opportunities and legitimacy strategies

Donbesuur, Francis; Hultman, Magnus; Oghazi, Pejvak; … - In: Technological forecasting & social change : an … 185 (2022), pp. 1-11

Persistent link: https://www.econbiz.de/10014233879