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Groundswell : winning in a world transformed by social technologies
Li, Charlene; Bernoff, Josh - 2008 - [Nachdr.]
Persistent link: https://www.econbiz.de/10009236246
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Communication management of start-ups : an empirical analysis of entrepreneurs' communication and networking success on Facebook
Pakura, Stefanie; Rudeloff, Christian; … - In: International journal of entrepreneurial venturing : IJEV 12 (2020) 5, pp. 459-489
Persistent link: https://www.econbiz.de/10012509576
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Corporate communication through social networks : the identification of the key dimensions for dialogic communication
Capriotti, Paul; Zeler, Ileana; Camilleri, Mark Anthony - In: Strategic corporate communication in the digital age, (pp. 33-51). 2021
Persistent link: https://www.econbiz.de/10012491070
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Strategic Communication under Persuasion Bias in Social Networks
Foerster, Manuel - 2015
We investigate the role of conflicting interests in a boundedly rational model of belief dynamics. Individuals have different preferences about the action to take, are subject to persuasion bias and repeatedly communicate with their neighbors in a social network. They communicate strategically...
Persistent link: https://www.econbiz.de/10014135492
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Social media and stakeholder relationships : analyzing an online communication network in the sport industry
Yoon, Juha; Jang, Wonseok; Pedersen, Paul M. - In: Marketing analysis in sport business : global perspectives, (pp. 109-124). 2022
Persistent link: https://www.econbiz.de/10014311250
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Growing corporate social responsibility communication through online social networking in Iran
Farivar, Farveh; Scott-Ladd, Brenda - In: International journal of organizational analysis 24 (2016) 2, pp. 274-290
Persistent link: https://www.econbiz.de/10011587444
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Combining textual cues with social clues : utilizing social features to improve sentiment analysis in social media
Ilk, Noyan; Fan, Shaokun - In: Decision sciences 53 (2022) 2, pp. 320-347
Persistent link: https://www.econbiz.de/10013186459
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How self-identity and social identity grow environmentally sustainable restaurants' brand communities via social rewards
Jang, Yoon Jung; Kim, Eojina - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 516-532
Persistent link: https://www.econbiz.de/10014633600
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Cultural differences in a restaurant's communication with unsatisfied customers : the case of tripadvisor
Żbikowska, Agnieszka - In: Folia oeconomica Stetinensia : FOS 20 (2020) 2, pp. 485-493
Persistent link: https://www.econbiz.de/10012628191