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Social media influencers in strategic communication
Borchers, Nils S. (ed.) - 2022
Persistent link: https://www.econbiz.de/10012650039
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It takes two to tango : the interplay between decision logics, communication strategies and social media engagement in start-ups
Rudeloff, Christian; Pakura, Stefanie; Eggers, Fabian; … - In: Review of managerial science : RMS 16 (2022) 3, pp. 681-712
Persistent link: https://www.econbiz.de/10013191543
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The benefit of issue management : anticipating crises in the digital age
Strauß, Nadine; Jonkman, Jeroen - In: Journal of communication management : an international … 21 (2017) 1, pp. 34-50
Persistent link: https://www.econbiz.de/10011600010
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Information flow and communication practice challenges : a global study on effective responsive strategies
Cacciatore, Michael A.; Meng, Juan; Berger, Bruce K. - In: Corporate communications : an international journal 22 (2017) 3, pp. 292-307
Persistent link: https://www.econbiz.de/10011778497
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Kommunikationsmanagement : 27 Perspektiven aus Wissenschaft und Praxis
Dietrich, Peter (ed.); Martin, Sieglinde (ed.) - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003942884
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Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik; Lee, Seoki - In: International journal of contemporary hospitality management 35 (2023) 12, pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
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Online social and business networks' implications for corporate strategy
Porfíro, José António; Santos, João Correia dos - 2012
Persistent link: https://www.econbiz.de/10009487762
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Strategies of legitimacy through social meida : the networked strategy
Castelló, Itziar; Etter, Michael; Nielsen, Finn Årup - In: Journal of management studies : JMS 53 (2016) 3, pp. 402-432
Persistent link: https://www.econbiz.de/10011566524
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Consumer empowerment in corporate social responsibility : the effect of participatory CSR on company admiration and word-of-mouth communications
Park, Hyojung; Kim, Soo Yeon - In: Corporate communications : an international journal 27 (2022) 2, pp. 346-367
Persistent link: https://www.econbiz.de/10013162817
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The effects of message tone and formats of CSR messages on engagement in social media
Chae, Myoung-Jin - In: Journal of Asian finance, economics and business : JAFEB 7 (2020) 10, pp. 501-511
Persistent link: https://www.econbiz.de/10012671429