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Variables associated with seeking information from doctors and the internet after exposure to direct-to-consumer advertisements for prescription medications
Fogel, Joshua; Teichman, Chaim - In: Health marketing quarterly 31 (2014) 2, pp. 150-166
Persistent link: https://www.econbiz.de/10010398948
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Direct-to-consumer prescription medication advertisements and use of different types of media
Fogel, Joshua; Herzog, Rivka - In: Journal of electronic commerce in organizations : the … 18 (2020) 4, pp. 51-72
Persistent link: https://www.econbiz.de/10012427422
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Visual elements in direct-to-consumer advertising : messages communicated to patients with arthritis
Willis, Erin - In: Health marketing quarterly 34 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011686941
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Asking a doctor versus referring to the Internet : a comparison study on consumers' reactions to DTC (direct-to-consumer) prescription drug advertising
Jiang, Pingjun - In: Health marketing quarterly 35 (2018) 3, pp. 209-226
Persistent link: https://www.econbiz.de/10011979383
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Smart advertising in prescription only medication : aligning it with prescriber's or consumer's behavior
Menebo, Mesay Moges - In: International journal of pharmaceutical and healthcare … 16 (2022) 1, pp. 55-74
Persistent link: https://www.econbiz.de/10012886102
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Direct-to-consumer prescription medication advertisements and obtaining prescriptions with or without a doctor's prescription
Fogel, Joshua; Zhuk, Anna - In: Health marketing quarterly 36 (2019) 3, pp. 220-235
Persistent link: https://www.econbiz.de/10012200141
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How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.; Lin, Chien-Wei; Baalbaki, Sally; … - In: Journal of business research : JBR 120 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
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Response to advertising on online social networks : the role of social capital
Pinho, José Carlos; Soares, Ana Maria - In: International journal of consumer studies 39 (2015) 3, pp. 239-248
Persistent link: https://www.econbiz.de/10011380547
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A "clear and conspicuous" distraction : coping with incongruent audiovisual content in direct-to-consumer advertisements
King, Jesse; Yencha, Christopher; Koppenhafer, Leslie; … - In: Journal of public policy & marketing 41 (2022) 4, pp. 353-367
Persistent link: https://www.econbiz.de/10013384452