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Contesting the social impact of marketing : a re-characterization of women’s fashion advertising

Phillips, Barbara J.; McQuarrie, Edward F. - In: Marketing theory 11 (2011) 2, pp. 99-126

Persistent link: https://www.econbiz.de/10009234788

Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria

Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117

buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication …/implications - The study shows what shapes the marketing communication strategies of the rising fashion industry but is limited to the … millennial buying decisions and not the larger fashion industry consumers. Practical implications - The needs for fashion …

Persistent link: https://www.econbiz.de/10013325880

Consumer's perception of female nudity in advertisements

Digout, Jacques; Teyeh, Myriam - In: EuroMed journal of management 1 (2015) 1, pp. 40-56

Persistent link: https://www.econbiz.de/10011547187

Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals

Choi, Hojoon; Yoo, Kyunga; Reichert, Tom; LaTour, Michael S. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 823-845

Persistent link: https://www.econbiz.de/10011618417

Impact of advertising on working and non working women with reference to their purchasing behaviour

Bansal, Sanjeev; Malik, Garima - In: Global journal of business management : GJBM 10 (2016) 1, pp. 1-11

Persistent link: https://www.econbiz.de/10011628139

Sex in advertising : do women care anymore?

Ketelaar, Paul Edwin; Anschutz, Doeschka; Hemmen, Suzanne - In: Journal of euromarketing 23 (2014) 3, pp. 17-34

Persistent link: https://www.econbiz.de/10010497695

The effects of sexualized and violent presentations of women in combat sport

Greenwell, T. Christopher; Simmons, Jason M.; Hancock, Meg - In: Journal of sport management : the official journal of … 31 (2017) 6, pp. 533-545

Persistent link: https://www.econbiz.de/10011781495

Want to make me emotional? : the influence of emotional advertisements on women's consumption behavior

Majeed, Salman; Lu, Changbao; Usman, Muhammad - In: Frontiers of business research in China : selected … 11 (2017) 3, pp. 341-373

Persistent link: https://www.econbiz.de/10011849893

Advertising and consumer citizenship : gender, images, and rights

Cronin, Anne M. - 2000

terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender …

Persistent link: https://www.econbiz.de/10011826139

Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements

Feng, Yang; Park, Jiwoo - In: International journal of advertising : the quarterly … 37 (2018) 3, pp. 482-501

Persistent link: https://www.econbiz.de/10011882021