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From purely physical to purely online pharmacies : exploring different shopper profiles and discussing some widespread beliefs

Vera, Jorge - In: International journal of pharmaceutical and healthcare … 17 (2023) 2, pp. 169-181

Persistent link: https://www.econbiz.de/10014336893

Consumer technology brands and the source of their performance

Vera, Jorge - In: Cogent business & management 8 (2021) 1, pp. 1-17

Over the past 20 years, consumer technology products have significantly impacted consumers’ purchasing patterns and behaviors. The companies catering to this market have demonstrated unprecedented innovation and financial performance. Therefore, it is important to understand how consumers...

Persistent link: https://www.econbiz.de/10012628016

Consumer involvement as a covariant effect in rethinking the affective-cognitive relationship in advertising effectiveness

Vera, Jorge; Espinosa, Marco - In: Journal of business economics and management 20 (2019) 2, pp. 208-224

The relationship between advertising effectiveness and behavioural intentions is assessed when involvement with the product is introduced as a direct covariant effect, rather than as a moderator. Advertising effectiveness is assessed through attitude towards the ad and advertising cognition....

Persistent link: https://www.econbiz.de/10012175677

Capital structure construct: a new approach to behavioral finance

Perez Reyes, Jose Anselmo; Reyna Miranda, Montserrat; … - In: Investment management and financial innovations 16 (2019) 4, pp. 86-97

Persistent link: https://www.econbiz.de/10012177642

Ground roasted coffee consumers' ability to determine actual quality : the use of attributes and the role of education level in Mexico

Ornelas, Sidney; Vera, Jorge - In: Journal of food products marketing : innovations in … 25 (2019) 1, pp. 72-91

Persistent link: https://www.econbiz.de/10012243089

Sophisticated segments of the market : changes in consumer dynamics and behaviors

Ornelas, Sidney; Vera, Jorge - In: Emotional, sensory, and social dimensions of consumer …, (pp. 249-269). 2020

Persistent link: https://www.econbiz.de/10012226210

The role of intangible attributes of luxury brands for signalling status : a systematic literature review

Fuentes, Humberto; Vera, Jorge; Kolbe, Diana - In: International journal of consumer studies 47 (2023) 6, pp. 2747-2766

Persistent link: https://www.econbiz.de/10014427398

Comparing the effects of consumers' perceptions of companies' corporate social responsibility initiatives in emerging and developed markets

Curras-Perez, Rafael; Alvarado-Herrera, Alejandro; … - In: Asia Pacific journal of marketing and logistics 35 (2023) 11, pp. 2748-2764

Persistent link: https://www.econbiz.de/10014430283

Domestic confinement crisis and its un-intensifying effect on service quality expectations towards e-stores : the case of the COVID-19 pandemic in Mexico

Vera, Jorge; Trujillo-León, Andrea; Vásquez-García, … - In: The international review of retail, distribution and … 32 (2022) 2, pp. 167-183

Persistent link: https://www.econbiz.de/10013274209

Do consumers really care about aspects of corporate social responsibility when developing attitudes toward a brand?

Vera, Jorge; Alvarado-Herrera, Alejandro; … - In: Journal of global marketing 35 (2022) 3, pp. 193-207

Persistent link: https://www.econbiz.de/10013361602