Narrow search
Showing 21 - 30 of 125,043
Cover Image
Investigating retailing customers' adoption of augmented reality apps : integrating the unified theory of acceptance and use of technology (UTAUT2) and task-technology fit (TTF)
Khashan, Mohamed A.; Elsotouhy, Mohamed M.; Alasker, … - In: Marketing intelligence & planning 41 (2023) 5, pp. 613-629
Persistent link: https://www.econbiz.de/10014313072
Cover Image
Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail
Erdmann, Anett; Mas, José Manuel; Arilla, Ramón - In: Journal of consumer behaviour 22 (2023) 4, pp. 912-932
Persistent link: https://www.econbiz.de/10014326275
Cover Image
How the COVID-19 pandemic may accelerate millennials' adoption of augmented reality
Caboni, Federica; Pizzichini, Lucia - In: International journal of retail and distribution management 50 (2022) 13, pp. 95-115
Persistent link: https://www.econbiz.de/10013552645
Cover Image
Virtual shopping : segmenting consumer attitudes towards augmented reality as a shopping tool
Romano, Beatrice; Sands, Sean; Pallant, Jason Ian - In: International journal of retail and distribution management 50 (2022) 10, pp. 1221-1237
Persistent link: https://www.econbiz.de/10013407299
Cover Image
Imagery evoking visual and verbal information presentations in mobile commerce : the roles of augmented reality and product review
Yoo, Jungmin; Kim, Jung-Hwan; Kim, Minjeong; Park, Minjung - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10014521168
Cover Image
Towards a theoretical framework for augmented reality marketing : a means-end chain perspective on retailing
Kumar, Harish; Rauschnabel, Philipp A.; Agarwal, … - In: Information & management : the international journal of … 61 (2024) 2, pp. 1-18
Persistent link: https://www.econbiz.de/10015079948
Cover Image
A systematic literature review of virtual embodied experience
Chen, Juan; Ning, Changhui; Chen, Congbo - In: Psychology & marketing 40 (2023) 11, pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
Cover Image
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali; Thaichon, Park; Quach, Sara; … - In: Journal of business research : JBR 160 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Cover Image
Consumer self-concept in the cyberspace : how digitization has shaped the way we self-disclose to others
Bartoli, Chiara; Nosi, Costanza; Mattiacci, Alberto; … - In: Journal of strategic marketing 31 (2023) 6, pp. 1133-1154
Persistent link: https://www.econbiz.de/10014321941
Cover Image
Virtual and augmented reality : advancing research in consumer marketing
Wedel, Michel; Bigné Alcañiz, J. Enrique; Zhang, Jie - In: International journal of research in marketing : IJRM ; … 37 (2020) 3, pp. 443-465
Persistent link: https://www.econbiz.de/10012494688