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Conceptualization and development of a scale for brand experience in extended reality

Jeon, Joo-Eon - In: Global business and finance review 28 (2023) 6, pp. 1-22

Purpose: This study aims to conceptualize the brand experience that users' avatars can experience on an XR platform and develop items to measure it. Design/methodology/approach: The author presents both a conceptual analysis of brand experience in XR (BXIXR) and a BXIXR scale by conducting a...

Persistent link: https://www.econbiz.de/10014443247

Antecedents to purchase intention in virtual market space in India : an empirical investigation

Nayak, Smitha; Suhan, Mendon; Nayak, Raveendranath; … - In: Cogent business & management 9 (2022) 1, pp. 1-15

This research attempts to integrate the Virtual Try-On technology, an application of image integrative technology, and the technology acceptance framework to examine the influence of interactivity and customer involvement on the online shopping experience. It attempts to empirically test the...

Persistent link: https://www.econbiz.de/10014420163

Investigating the impact of shopper personality on behaviour in immersive Virtual Reality store environments

Schnack, Alexander; Wright, Malcolm J.; Elms, Jonathan - In: Journal of retailing and consumer services 61 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012581931

How escapism leads to behavioral intention in a virtual reality store with background music?

Loureiro, Sandra Maria Correia; Guerreiro, João Pedro … - In: Journal of business research : JBR 134 (2021), pp. 288-300

Persistent link: https://www.econbiz.de/10012643762

Perception is reality... : how digital retail environments influence brand perceptions through presence

Cowan, Kirsten; Spielmann, Nathalie; Horn, Esther; … - In: Journal of business research : JBR 123 (2021), pp. 86-96

Persistent link: https://www.econbiz.de/10012430468

Branding in the time of virtual reality : are virtual store brand perceptions real?

Pizzi, Gabriele; Vannucci, Virginia; Aiello, Gaetano - In: Journal of business research : JBR 119 (2020), pp. 502-510

Persistent link: https://www.econbiz.de/10012417036

Perceived diagnostics of virtual try-on technologies and attitudes toward men's suits

Nam, Changhyun; Kim, Young Do - In: International journal of electronic marketing and … 12 (2021) 1, pp. 36-51

Persistent link: https://www.econbiz.de/10012509377

Personalizing 3D virtual fashion stores : exploring modularity with a typology of atmospherics based on user input

Wu, Juanjuan; Song, Sanga; Whang, Claire Haesung - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-10

Persistent link: https://www.econbiz.de/10012533611

Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment

Alzayat, Ayman; Lee, Seung Hwan Mark - In: Journal of business research : JBR 130 (2021), pp. 348-363

Persistent link: https://www.econbiz.de/10012544810

How perceived security risk influences acceptance of virtual shopping walls

Jahn, Steffen; Langer, Ann-Christin; Elshiewy, Ossama; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 4, pp. 35-42

Persistent link: https://www.econbiz.de/10012487273