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Henderson, Conor M.; Palmatier, Robert W. - In: The connected customer : the changing nature of …, (pp. 37-75). 2010

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Fang, Eric; Palmatier, Robert W.; Scheer, Lisa K.; Li, Ning - In: Journal of marketing 72 (2008) 2, pp. 80-98

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Palmatier, Robert W.; Scheer, Lisa K.; Houston, Mark B.; … - In: International journal of research in marketing : IJRM ; … 24 (2007) 3, pp. 210-223

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Palmatier, Robert W.; Dant, Rajiv P.; Grewal, Dhruv - In: Journal of marketing 71 (2007) 4, pp. 172-194

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Palmatier, Robert W. - 2004

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Palmatier, Robert W.; Jarvis, Cheryl Burke; Bechkoff, … - In: Journal of marketing 73 (2009) 5, pp. 1-18

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Samaha, Stephen A.; Palmatier, Robert W.; Dant, Rajiv P. - In: Journal of marketing 75 (2011) 3, pp. 99-117

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Fang, Eric; Palmatier, Robert W.; Grewal, Rajdeep - In: Journal of marketing research : JMR 48 (2011) 3, pp. 587-602

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Beck, Joshua T.; Palmatier, Robert W. - In: Handbook of business-to-business marketing, (pp. 293-310). 2012

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Arnold, Todd J.; Palmatier, Robert W. - In: Handbook of marketing strategy, (pp. 231-247). 2012

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