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A content analysis of advertising transitions : impact of brand name, persona, and appeals
Kim, Kyunghee; Cho, Yoon C. - In: Journal of business & economics research 10 (2012) 9, pp. 501-511
Persistent link: https://www.econbiz.de/10009620972
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A review of research on direct-to-consumer advertising of prescription drugs : directions for future research
Mukherjee, Avinandan; Limbu, Yam; Wanasika, Isaac - In: International journal of pharmaceutical and healthcare … 7 (2013) 3, pp. 226-243
Persistent link: https://www.econbiz.de/10009790623
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Practitioner research for unpaid product placement issues : literature review and directions for future research
Morikawa, Miyuki; Hosoda, Takamichi - In: The marketing review 15 (2015) 3, pp. 361-381
Persistent link: https://www.econbiz.de/10011438104
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Looking in through outdoor : a socio-cultural and historical perspective on the evolution of advertising humour
Weinberger, Marc G.; Gulas, Charles S.; Weinberger, … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 447-472
Persistent link: https://www.econbiz.de/10011546528
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Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga; Joo, Eunsin; Choi, Hojoon; Reid, Leonard; … - In: International journal of advertising : the quarterly … 34 (2015) 3, pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
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Analysing search engine advertising research : synthesis of two decades of research
Jafarzadeh, Hamed; Aurum, Aybüke; D'Ambra, John; … - In: International journal of information systems and change … 7 (2015) 4, pp. 308-337
Persistent link: https://www.econbiz.de/10011550073
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Understanding media synergy
Huang, Guanxiong; Li, Hairong - In: Advertising in new formats and media : current research …, (pp. 97-113). 2016
Persistent link: https://www.econbiz.de/10011473404
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Thinking outside the medicine cabinet : a comparative content analysis of direct-to-consumer advertisements for prescription drug treatments
McKeever, Robert - In: Health marketing quarterly 31 (2014) 4, pp. 353-369
Persistent link: https://www.econbiz.de/10010472668
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Preliminary investigation of the communication effects of "taboo" themes in advertising
Sabri, Ouidade - In: European journal of marketing : EJM 46 (2012) 1/2, pp. 215-236
Persistent link: https://www.econbiz.de/10009514982
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Does the advertising effect of athletics impact academic rankings?
Trenkamp, Brad A. - In: Applied economics letters 16 (2009) 4/6, pp. 373-378
Persistent link: https://www.econbiz.de/10003842426