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Impacts of South African consumer cultural openness on country image and product-country image of South Korea
Lee, You-Kyung; Robb, Charles Arthur - In: Journal of international trade & commerce 17 (2021) 4, pp. 1-18
Persistent link: https://www.econbiz.de/10013198544
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The asymmetric dominance of cognitive versus affective country image in driving purchase : conditioning roles of cognition-affect intra-valence nature and product type
Ma, Lin; Song, Zening; Bian, Xuemei - In: International business review : the official journal of … 31 (2022) 5, pp. 1-12
Persistent link: https://www.econbiz.de/10013399557
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr; Paul, Justin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
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A model of event–destination image transfer
Deng, Qian; Li, Mimi - In: Journal of travel research : a quarterly publication of … 53 (2014) 1, pp. 69-82
Persistent link: https://www.econbiz.de/10010235906
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Social identity, collective self esteem and country reputation : the case of Pakistan
Yousaf, Salman; Li, Huaibin - In: The journal of product & brand management 24 (2015) 4, pp. 399-411
Persistent link: https://www.econbiz.de/10011407201
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The role of culture adoption in moderating the influence of country image, corporate image, brand image on brand attitude and purchase intention toward foreign brands
Haryanto, Budhi; Gunawan, Joseph Aditya Pandu; Fenitra, … - In: International journal of business performance and … 13 (2022) 1, pp. 89-108
Persistent link: https://www.econbiz.de/10013198532
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The influence of political conflicts on country image and intention to visit : a study of Israel's image
Alvarez, Maria D.; Campo, Sara - In: Tourism management : research, policies, practice 40 (2014), pp. 70-78
Persistent link: https://www.econbiz.de/10010227028
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Integrating country-of-origin image and brand image in corporate rebranding : the case of China
Guercini, Simone; Ranfagni, Silvia - In: Marketing intelligence & planning 31 (2013) 5, pp. 508-521
Persistent link: https://www.econbiz.de/10010127913
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A study of the Chinese consumers' product-country image of Spain
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 5, pp. 947-977
Persistent link: https://www.econbiz.de/10011796567
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A review of Spanish consumers' product-country image of China
Gorostidi-Martinez, Haritz; Xu, Weimin; Zhao, Xiaokang - In: Asia Pacific journal of marketing and logistics 29 (2017) 3, pp. 589-615
Persistent link: https://www.econbiz.de/10011739478