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Underdog mentality, identity d...
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1
Antecedents of brand love in online network-based communities : a social identity perspective
Vernuccio, Maria
;
Pagani, Margherita
;
Barbarossa, Camilla
; …
- In:
The journal of product & brand management
24
(
2015
)
7
,
pp. 706-719
Persistent link: https://www.econbiz.de/10011416930
Saved in:
2
Player commitment to massively multiplayer online role-playing games (MMORPGs) : an integrated model
Moon, Junghoon
;
Hossain, Md. Dulal
;
Sanders, G. L.
; …
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 7-38
Persistent link: https://www.econbiz.de/10009767399
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3
Cross-cultural differences in social identity formation through travel blogging
Lee, Yoon Jung
;
Gretzel, Ulrike
- In:
Journal of travel and tourism marketing
31
(
2014
)
1/2
,
pp. 37-54
Persistent link: https://www.econbiz.de/10010361824
Saved in:
4
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
5
Reference group influence on user connections with social networking sites : a study of Facebook
Wei, Yujie
;
Murshed, Feisal
- In:
International journal of electronic marketing and …
10
(
2019
)
4
,
pp. 333-350
Persistent link: https://www.econbiz.de/10012168809
Saved in:
6
Information seeking in online healthcare communities : the dual influence from social self and personal self
Liu, Na
;
Tong, Yu
;
Chan, Hock Chuan
- In:
IEEE transactions on engineering management : EM
64
(
2017
)
4
,
pp. 529-538
Persistent link: https://www.econbiz.de/10011773267
Saved in:
7
Is peer evaluation of consumer online reviews socially embedded? : an examination combining reviewer's social network and social identity
Li, Hengyun
;
Zhang, Ziqiong
;
Meng, Fang
;
Janakiraman, …
- In:
International journal of hospitality management
67
(
2017
),
pp. 143-153
Persistent link: https://www.econbiz.de/10011785183
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8
The effects of online social identity signals on retailer demand
Babar, Yash
;
Mahdavi Adeli, Ali
;
Burtch, Gordon
- In:
Management science : journal of the Institute for …
69
(
2023
)
12
,
pp. 7335-7346
Persistent link: https://www.econbiz.de/10014444136
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9
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
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10
How consumers value online personalization : a longitudinal experiment
Pechpeyrou, Pauline de
- In:
Direct marketing : an international journal
3
(
2009
)
1
,
pp. 35-51
Persistent link: https://www.econbiz.de/10003936430
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