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Mobile shopping through applications : understanding application possession and mobile purchase
Kim, Mingyung; Kim, Jeeyeon; Choi, Jeonghye; Trivedi, … - In: Journal of interactive marketing : a quarterly … 39 (2017), pp. 55-68
Persistent link: https://www.econbiz.de/10011743758
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Examining consumers' continuous usage of multichannel retailers' mobile applications
Al-Nabhani, Khalid; Wilson, Alan M.; McLean, Graeme J. - In: Psychology & marketing 39 (2022) 1, pp. 168-195
Persistent link: https://www.econbiz.de/10012796084
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Neuromanagement decision-making and cognitive algorithmic processes in the technological adoption of mobile commerce apps
Andronie, Mihai; Lazaroiu, Gheorghe; Ștefănescu, Roxana; … - In: Oeconomia Copernicana 12 (2021) 4, pp. 1033-1062
Persistent link: https://www.econbiz.de/10012800992
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Differences between mobile and non-mobile buyers : comparing attitudinal, motive-related, and media behaviour
Groß, Michael - In: International journal of electronic marketing and … 11 (2020) 1, pp. 50-80
Persistent link: https://www.econbiz.de/10012199569
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Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin; Rajat Subhra Chatterjee; Foo, Pik-Yin - In: International journal of services, economics and management 12 (2021) 3, pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
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The third screen : marketing to your customers in a world gone mobile
Martin, Chuck - 2011
Persistent link: https://www.econbiz.de/10009011493
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Estimating demand for mobile applications in the new economy
Ghose, Anindya; Han, Sang Pil - In: Management science : journal of the Institute for … 60 (2014) 6, pp. 1470-1488
Persistent link: https://www.econbiz.de/10010381864
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A study of mobile banking usage in Iran
Mohammadi, Hossein - In: The international journal of bank marketing : IJBM 33 (2015) 6, pp. 733-759
Persistent link: https://www.econbiz.de/10011456304
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Mobile technology and forgotten consumers : the young-elderly
Nikou, Shahrokh - In: International journal of consumer studies 39 (2015) 4, pp. 294-304
Persistent link: https://www.econbiz.de/10011402930
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Marketing research on mobile apps : past, present and future
Stocchi, Lara; Pourazad, Naser; Michaelidou, Nina; … - In: Journal of the Academy of Marketing Science 50 (2022) 2, pp. 195-225
Persistent link: https://www.econbiz.de/10012819751