Similar Search Results

A simplified mobile advertising model to study advertising spreading through personal social networks and branded apps

Garcia-Davalos, Alexander; Garcia-Duque, Jorge - In: Journal of promotion management : innovations in … 29 (2023) 8, pp. 1104-1137

Persistent link: https://www.econbiz.de/10014369753

Determining the drivers of continued mobile food delivery app (MFDA) usage during a pandemic period

Munday, Monique; Humbani, Michael - In: Cogent business & management 11 (2024) 1, pp. 1-18

The study aimed to determine the main factors that predicted users' intention to continue using mobile food delivery apps during the COVID-19 pandemic. The moderating role of user experience was also explored. Data were obtained from 411 users of mobile food delivery apps in South Africa, using...

Persistent link: https://www.econbiz.de/10014535313

Mobile wallets adoption : pre- and post-adoption dynamics of mobile wallets usage

Jaiswal, Deepak; Kaushal, Vikrant; Mohan, Ashutosh; … - In: Marketing intelligence & planning 40 (2022) 5, pp. 573-588

Persistent link: https://www.econbiz.de/10013393500

Mediating role of brand app trust in the relationship between antecedents and purchase intentions-Iranian B2C mobile apps

Movahedisaveji, Mohammad Mahdi; Shaukat, Badiea - In: Journal of management analytics 7 (2020) 1, pp. 69-104

Persistent link: https://www.econbiz.de/10012171634

The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence

Le, Hoang T. P. M.; Yoo, Weon Sang; Park, Jungkun - In: International journal of advertising : the review of … 43 (2024) 5, pp. 798-823

Persistent link: https://www.econbiz.de/10014551072

Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory

Diep Ngoc Su; Nguyen An Ngoc Nguyen; Ly Ngoc Thi Nguyen; … - In: Journal of hospitality marketing & management 31 (2022) 5, pp. 535-569

Persistent link: https://www.econbiz.de/10013327147

Examining the role of consumer impulsiveness in multiple app usage behavior among mobile shoppers

Chopdar, Prasanta Kr.; Paul, Justin; Korfiatis, Nikolaos; … - In: Journal of business research : JBR 140 (2022), pp. 657-669

Persistent link: https://www.econbiz.de/10013040732

Success factors driving consumer reuse intention of mobile shopping application channel

Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International journal of retail and distribution management 50 (2022) 1, pp. 76-99

Persistent link: https://www.econbiz.de/10012798303

An empirical segmentation of users of mobile banking apps

Alavi, Shirin; Ahuja, Vandana - In: Journal of internet commerce 15 (2016) 4, pp. 390-407

Persistent link: https://www.econbiz.de/10011636562

Mobile wallet app engagement and word of mouth recommendation : an exploration of antecedents

Shekhar, Rishabh; Jaidev, Uma Pricilda - In: International journal of enterprise network management … 14 (2023) 1/2, pp. 161-192

Persistent link: https://www.econbiz.de/10014281225