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Effects of lead-usership on the acceptance of media innovations : a mobile augmented reality case

Mütterlein, Joschka; Kunz, Reinhard E.; Baier, Daniel - In: Technological forecasting & social change : an … 145 (2019), pp. 113-124

Persistent link: https://www.econbiz.de/10012134286

Mobile augmented reality apps in shopping malls in Greece : exploring users' behavioral intentions

Saprikis, Vaggelis; Avlogiaris, Giorgos; Katarachia, … - In: Inventi impact: retailing & consumer services (2020) 4, pp. 195-207

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Retail consumers' behavioral intention to use augmented reality mobile apps in Pakistan

Saleem, Muhammad; Suzilawati Kamarudin; Shoaib, Haneen … - In: Journal of internet commerce 21 (2022) 4, pp. 497-525

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Reuse intention of augmented reality apps : recreational consciousness as moderator

Behzad Foroughi; Hongsachart, Hathaitip; Asadi, Shahla; … - In: The service industries journal 44 (2024) 7/8, pp. 480-521

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Augmented reality in retail and its impact on sales

Tan, Yong-Chin; Chandukala, Sandeep R.; Reddy, Srinivas K. - In: Journal of marketing 86 (2022) 1, pp. 48-66

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Value-based adoption of augmented reality : a study on the influence on online purchase intention in retail

Erdmann, Anett; Mas, José Manuel; Arilla, Ramón - In: Journal of consumer behaviour 22 (2023) 4, pp. 912-932

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Augmented reality in smart retailing : a(n) (A)Symmetric Approach to continuous intention to use retail brands' mobile AR apps

Nikhashemi, S. R.; Knight, Helena H.; Nusair, Khaldoon; … - In: Journal of retailing and consumer services 60 (2021), pp. 1-21

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Can augmented reality satisfy consumers' need for touch?

Gatter, Shirin; Hüttl-Maack, Verena; Rauschnabel, … - In: Psychology & marketing 39 (2022) 3, pp. 508-523

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Evaluation of user experience in augmented reality mobile applications

Davidavičienė, Vida; Raudeliūnienė, Jurgita; … - In: Journal of business economics and management 22 (2021) 2, pp. 467-481

Globalization, technological development and a dynamic business environment influence the change of customer information demands. It becomes vital for organizations to find out the customer demand change and discover technological solutions to satisfy these demands. One of these technologies is...

Persistent link: https://www.econbiz.de/10012506166

How augmented reality apps are accepted by consumers : a comparative analysis using scales and opinions

Rese, Alexandra; Baier, Daniel; Geyer-Schulz, Andreas; … - In: Technological forecasting & social change : an … 124 (2017), pp. 306-319

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