Similar Search Results

The impact of value co-creation behaviour within the social media context

Sleilati, Esther Bassil; Sfeir, Cynthia Jabbour - In: Asian journal of business and accounting : AJBA 14 (2021) 1, pp. 33-58

Persistent link: https://www.econbiz.de/10012587270

Media branding and value co-creation : effect of user participation in social media of newsmedia on attitudinal and behavioural loyalty

Khajeheian, Datis; Ebrahimi, Pejman - In: European journal of international management : EJIM 16 (2021) 3, pp. 499-528

Persistent link: https://www.econbiz.de/10012667880

Go with the flow : engineering flow experiences for customer engagement value creation in branded social media environments

Carlson, Jamie; De Vries, Natalie Jane; Rahman, Mohammad M. - In: The journal of brand management : an international journal 24 (2017) 4, pp. 334-348

Persistent link: https://www.econbiz.de/10011753359

Antecedents of value co-creation activities for online fashion brands

Thomas, Lauren Josie; Brooks, Simon; McGouran, Cathy - In: Journal of strategic marketing 28 (2020) 5, pp. 384-398

Persistent link: https://www.econbiz.de/10012313908

Virtual reality marketing and customer advocacy : transforming experiences from story-telling to story-doing

Regt, Anouk de; Plangger, Kirk; Barnes, Stuart J. - In: Journal of business research : JBR 136 (2021), pp. 513-522

Persistent link: https://www.econbiz.de/10012663249

Value co-creation through social media: a case study of a start-up company

Kim, Junic; Choi, Hwanho - In: Journal of business economics and management 20 (2019) 1, pp. 1-19

This research examines social media users' value-creation processes and the drivers of a start-up company's successful social media strategy. This research primarily aims to understand start-ups' effective utilization of social media and value co-creation processes. Although utilizing social...

Persistent link: https://www.econbiz.de/10012174972

The Palgrave handbook of interactive marketing

Wang, Cheng Lu (ed.) - 2023

-commerce -- Chapter 22: Interactive Experience of Collaborative Online Shopping: Real-time Interaction and Communication -- Part 5: E-WOM … and Influencer Marketing in the Interactive Era -- Chapter 23: Reconceptualizing eWOM Communication: An Interactive …

Persistent link: https://www.econbiz.de/10013504771

Luxury brand value co-creation with online brand communities in the service encounter

Chapman, Alexis; Dilmperi, Athina - In: Journal of business research : JBR 144 (2022), pp. 902-921

Persistent link: https://www.econbiz.de/10013185060

Extending the luxury experience to social media : User-Generated Content co-creation in a branded event

Koivisto, Elina; Mattila, Pekka - In: Journal of business research : JBR 117 (2020), pp. 570-578

Persistent link: https://www.econbiz.de/10012287977

Value co-creation and social media : investigating antecedents and influencing factors in the U.S. retail banking industry

Casper Ferm, Lars-Erik; Thaichon, Park - In: Journal of retailing and consumer services 61 (2021), pp. 1-12

Persistent link: https://www.econbiz.de/10012581891