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Drivers of trust in relational service exchange : understanding the importance of cross-cultural differences
Schumann, Jan Hendrik; Wangenheim, Florian von; … - In: Journal of service research : JSR 13 (2010) 4, pp. 453-468
Persistent link: https://www.econbiz.de/10008736062
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The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua; Yang, Zhilin - In: Journal of global marketing 23 (2010) 3, pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
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Determinants of online service satisfaction and their impacts on behavioural intentions
Zeng, Fue; Hu, Zuohao; Rong, Chen; Yang, Zhilin - In: Total quality management & business excellence : an … 20 (2009) 9/10, pp. 953-969
Persistent link: https://www.econbiz.de/10003921601
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A two-path model on the effects of positivity and empathy reflected by online reviews : a choice mechanism perspective
Wang, Xuehua; Chow, Cheris W. C.; Yang, Zhilin - In: International journal of internet marketing and … 7 (2012) 3, pp. 260-277
Persistent link: https://www.econbiz.de/10009576336
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When do formal control and trust matter? : a context-based analysis of the effects on marketing channel relationships in China
Yang, Zhilin; Chen Zhou; Jiang, Ling - In: Industrial marketing management : the international … 40 (2011) 1, pp. 86-96
Persistent link: https://www.econbiz.de/10008907886
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Guanxi as a governance mechanism in business markets : its characteristics, relevant theories, and future research directions
Yang, Zhilin; Wang, Cheng Lu - In: Industrial marketing management : the international … 40 (2011) 4, pp. 492-495
Persistent link: https://www.econbiz.de/10009159495
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Special issue: B2B marketing in a Guanxi context : theoretical development and practices
Yang, Zhilin (contributor) - 2011
Persistent link: https://www.econbiz.de/10009160099
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Unstructured direct elicitation of decision rules
Ding, Min; Hauser, John R.; Dong, Songting; Dzyabura, Daria - In: Journal of marketing research : JMR 48 (2011) 1, pp. 116-127
Persistent link: https://www.econbiz.de/10008858636
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Small business industrial buyers' price sensitivity : do service quality dimensions matter in business markets?
Zeng, Fue; Yang, Zhilin; Li, Yongqiang; Fam, Kim Shyan - In: Industrial marketing management : the international … 40 (2011) 3, pp. 395-404
Persistent link: https://www.econbiz.de/10008991583
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Dealing with institutional distances in international marketing channels : governance strategies that engender legitimacy and efficiency
Yang, Zhilin; Su, Chenting; Fam, Kim Shyan - In: Journal of marketing 76 (2012) 3, pp. 41-55
Persistent link: https://www.econbiz.de/10009778041