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Factors of virtual influencer...
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Consumer behaviour
83,817
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81,367
Electronic Commerce
23,509
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21,113
Malaysia
17,228
Marketingmanagement
17,195
Vertrauen
17,166
Marketing management
16,604
Confidence
16,547
Theorie
15,117
Theory
14,902
Online-Marketing
13,268
Internet marketing
13,152
Relationship marketing
12,621
Beziehungsmarketing
12,584
Online-Handel
11,498
Online retailing
11,452
Social Web
10,292
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10,282
Brand management
9,215
Markenführung
9,167
Deutschland
8,671
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8,112
USA
8,104
United States
7,739
Brand image
7,364
Markenimage
7,324
Internet
6,965
Customer satisfaction
6,784
Kundenzufriedenheit
6,607
Marketing
6,017
Einzelhandel
5,476
Service quality
5,376
Retail trade
5,365
Experiment
5,339
Dienstleistungsqualität
5,320
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4,957
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4,902
Brand
4,770
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4,767
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774
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81,461
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14,010
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11,539
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5,527
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2,056
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Bruhn, Manfred
142
Bauer, Hans H.
139
Kotler, Philip
131
Han, Heesup
126
Wiedmann, Klaus-Peter
124
Huber, Frank
123
Belk, Russell W.
118
Homburg, Christian
117
Sheth, Jagdish N.
115
Mattila, Anna S.
114
Herrmann, Andreas
105
Grunert, Klaus G.
104
Phau, Ian
104
Thurasamy Ramayah
102
Kollmann, Tobias
99
Meffert, Heribert
98
Dwivedi, Yogesh Kumar
97
Gierl, Heribert
94
Grewal, Dhruv
90
Rasiah, Rajah
90
Foxall, Gordon R.
87
Habibullah, Muzafar Shah
87
Sutter, Matthias
87
Heinemann, Gerrit
86
Lusk, Jayson L.
86
Skiera, Bernd
86
Jomo Kwame Sundaram
84
Khare, Arpita
84
Loureiro, Sandra Maria Correia
84
Wirtz, Bernd W.
81
Falk, Armin
78
Kreutzer, Ralf T.
77
Usman, Osly
77
Pepels, Werner
76
Verhoef, Peter C.
76
Vrontis, Demetris
76
Nayga, Rodolfo M.
75
Bagozzi, Richard P.
74
Fritz, Wolfgang
74
Güth, Werner
74
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National Bureau of Economic Research
741
Springer Fachmedien Wiesbaden
370
OECD
257
IGI Global
243
Malaysia / Jabatan Perangkaan
217
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
150
World Bank Group
78
American Marketing Association
70
World Bank
62
Edward Elgar Publishing
57
Verlag Dr. Kovač
57
Organisation for Economic Co-operation and Development
56
Books on Demand GmbH <Norderstedt>
50
International Monetary Fund
49
Nomos Verlagsgesellschaft
45
Europäische Kommission
39
Asian Development Bank
37
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37
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35
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35
International Energy Agency
34
UNCTAD
32
Haufe-Lexware GmbH & Co. KG
31
Malaysia
30
European Association of Agricultural Economists - EAAE
28
Friedrich-Schiller-Universität Jena
28
eSocialSciences
28
Springer-Verlag GmbH
27
Universität Mannheim
27
Institut für Demoskopie Allensbach
26
Deutsche Bank <Frankfurt am Main> / Research
25
International Monetary Fund (IMF)
24
Springer Gabler <Firma>
23
Verlag Franz Vahlen
23
Nordic Council of Ministers
22
Weltbank
22
INSEAD
21
Jabatan Perangkaan Malaysia
21
Jabatan Perankgaan, Malaysia
21
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Journal of business research : JBR
2,582
Journal of retailing and consumer services
2,139
SpringerLink / Bücher
940
International journal of hospitality management
912
International journal of consumer studies
787
Psychology & marketing
773
NBER working paper series
740
Working paper / National Bureau of Economic Research, Inc.
626
Journal of consumer research : JCR ; an interdisciplinary bimonthly
608
Industrial marketing management : the international journal for industrial and high-tech firms
584
Management science : journal of the Institute for Operations Research and the Management Sciences
560
NBER Working Paper
547
European journal of marketing : EJM
499
European Journal of Marketing
465
Asia Pacific journal of marketing and logistics
458
Tourism management : research, policies, practice
458
Journal of marketing management : MM
451
Technological forecasting & social change : an international journal
433
The journal of product & brand management
425
The journal of brand management : an international journal
415
Journal of marketing communications
412
Cogent business & management
411
Journal of marketing research : JMR
410
Journal of the Academy of Marketing Science
404
Journal of strategic marketing
403
Journal of marketing
399
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
397
Journal of business ethics : JOBE
395
Journal of travel and tourism marketing
391
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
386
Journal of Consumer Marketing
385
Journal of retailing
383
Marketing intelligence & planning
380
Springer eBook Collection
369
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Marketing letters : a journal of research in marketing
347
Journal of economic behavior & organization : JEBO
345
Electronic commerce research
344
Journal of international consumer marketing
338
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ECONIS (ZBW)
152,947
Other ZBW resources
4,450
USB Cologne (EcoSocSci)
4,041
RePEc
2,279
EconStor
1,440
BASE
189
USB Cologne (business full texts)
94
OLC EcoSci
76
ArchiDok
4
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date (oldest first)
61
Third-party privacy certification as an online advertising strategy : an investigation of the factors affecting the relationship between third-party certification and initial trust
Kim, Kyongseok
;
Kim, Jooyoung
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 145-158
Persistent link: https://www.econbiz.de/10009259485
Saved in:
62
EWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
Ladhari, Riadh
;
Michaud, Mélissa
- In:
International journal of hospitality management
46
(
2015
),
pp. 36-45
Persistent link: https://www.econbiz.de/10011302002
Saved in:
63
Functional characteristics of banking websites and customer loyalty : the mediating role of online trust
Berraies, Sarra
;
Chtioui, Rached
;
Yahia, Karim Ben
- In:
The journal of applied business research
31
(
2015
)
3
,
pp. 911-923
Persistent link: https://www.econbiz.de/10011304803
Saved in:
64
An empirical study to analyse consumer decision-making and their purchase intention towards products promoted via Internet marketing
Panda, Rajshree
- In:
International journal of collaborative enterprise : IJCEnt
4
(
2014
)
4
,
pp. 262-277
Persistent link: https://www.econbiz.de/10011346981
Saved in:
65
When trust and distrust collide online : the engenderment and role of consumer ambivalence in online consumer behavior
Moody, Gregory D.
;
Galletta, Dennis F.
;
Lowry, Paul Benjamin
- In:
Electronic commerce research and applications
13
(
2014
)
4
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011348318
Saved in:
66
Exploring antecedents of online group-buying : social commerce perspective
Lin, Cathy S.
;
Wu, Sheng
- In:
Human systems management : HSM
34
(
2015
)
2
,
pp. 133-147
Persistent link: https://www.econbiz.de/10011316590
Saved in:
67
Consumers rule : how consumer reviews influence perceived
trustworthiness
of online stores
Utz, Sonja
;
Kerkhof, Peter
;
Bos, Joost van den
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 49-58
Persistent link: https://www.econbiz.de/10009730287
Saved in:
68
Intention to purchase on social commerce websites across cultures : a cross-regional study
Ng, Celeste See-Pui
- In:
Information & management : the internat. journal of …
50
(
2013
)
8
,
pp. 609-620
Persistent link: https://www.econbiz.de/10010224800
Saved in:
69
Building trust online : interactions among trust building mechanisms
Chang, Man Kit
;
Cheung, Waiman
;
Tang, Mincong
- In:
Information & management : the internat. journal of …
50
(
2013
)
7
,
pp. 439-445
Persistent link: https://www.econbiz.de/10010243594
Saved in:
70
Antecedents and distinctions between online trust and distrust : predicting high- and low-risk internet behaviors
Zhang, Yongsheng
;
Fang, Shyh-Rong
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
2
,
pp. 149-166
Persistent link: https://www.econbiz.de/10009787469
Saved in:
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