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Exploring consumer behavior and brand management in the automotive sector : insights from a digital and territorial perspective
Rodrigues, Diana; Sousa, Bruno; Gomes, Sofia; Oliveira, … - In: Administrative Sciences : open access journal 13 (2023) 2, pp. 1-13
Human beings are strongly influenced by their emotions; so, it is believed that building a close relationship between consumers and brands is a key factor for success. In this way, car brands are no exception, and despite facing numerous challenges associated with the energy transition, they...
Persistent link: https://www.econbiz.de/10014245624
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Consumer-brand relationship and use of the website in virtual communication in the luxury furniture industry
Lourenço, Vera Lúcia; Catarino, André; Fonseca, … - In: Building consumer-brand relationship in luxury brand …, (pp. 158-177). 2021
Persistent link: https://www.econbiz.de/10012517962
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Towards a framework for the global wine tourism system
Santos, Vasco; Ramos, Paulo; Sousa, Bruno; Valeri, Marco - In: Journal of organizational change management 35 (2022) 2, pp. 348-360
Persistent link: https://www.econbiz.de/10013165079
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The role of communication in consumer behavior in social and nonprofit marketing : the case of PSP in Portugal
Soares, Daniela Braga; Sousa, Bruno - In: International review on public and non-profit marketing 19 (2022) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10013168343
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The role of technical and relational factors in trust and predisposition for online commerce : digital markets and consumer perspective
Boas, Vânia Vilas; Sousa, Bruno - In: International journal of electronic customer … 13 (2021) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10012939798
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Drivers of customer behavioral intentions and the relationship with service quality in specific industry contexts
Veloso, Cláudia Miranda; Sousa, Bruno - In: The international review of retail, distribution and … 32 (2022) 1, pp. 43-58
Persistent link: https://www.econbiz.de/10012873358
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Understanding the brand management and rebranding processes in specific contexts of medical tourism
Alves, Gisela Maria; Sousa, Bruno; Belino, Maria - In: New techniques for brand management in the healthcare sector, (pp. 124-141). 2021
Persistent link: https://www.econbiz.de/10012515903
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The role of relational marketing in specific contexts of tourism : a luxury hotel management perspective
Sousa, Bruno; Magalhães, Filipa Costa; Soares, Daniela … - In: Building consumer-brand relationship in luxury brand …, (pp. 223-243). 2021
Persistent link: https://www.econbiz.de/10012517974
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Web 2.0 technologies and banking management : the Portuguese context
Malheiro, Maria Alexandra; Costa, Maria Alice; Sousa, Bruno - In: Inventi impact: microfinance & banking (2020) 4, pp. 216-223
Persistent link: https://www.econbiz.de/10012653749
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From shaping of pottery to shaping of a safe tourism : the case of the artisanal routes of Barcelos
Ferreira, Jéssica; Sousa, Bruno; Gonçalves, Francisco; … - In: Entrepreneurial connectivity : network, innovation and …, (pp. 83-96). 2021
Persistent link: https://www.econbiz.de/10012660542