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Better branding : brand names can influence consumer choice
Hillenbrand, Philipp; Alcauter, Sarael; Cervantes, Javier; … - In: The journal of product & brand management 22 (2013) 4, pp. 300-308
Persistent link: https://www.econbiz.de/10009788444
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Brand and category design consistency in brand extensions
Goh, Yi Sheng; Chattaraman, Veena; Forsythe, Sandra - In: The journal of product & brand management 22 (2013) 4, pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
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A clash of personality? : the relationship among consumer personality, brand personality and word-of-mouth with social-cognitive perspective : generation as the moderator
Liao, Shu-Hsien; Chung, Yu-Chun; Lin, Keng-Yi - In: International journal of services technology and management 21 (2015) 1/2/3, pp. 111-126
Persistent link: https://www.econbiz.de/10011442810
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Examining the drivers and brand performance implications of customer engagement with brands in the social media environment
De Vries, Natalie Jane; Carlson, Jamie - In: The journal of brand management : an international journal 21 (2014) 6, pp. 495-515
Persistent link: https://www.econbiz.de/10010423856
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Consumer journey from first experience to brand evangelism
Riivits-Arkonsuo, Iivi; Kaljund, Kristel; Leppiman, Anu - In: Research in economics and business : Central and … 6 (2014) 1, pp. 5-28
Persistent link: https://www.econbiz.de/10010434629
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Fans' resistance to naming right sponsorships : why stadium names remain the same for fans
Woisetschläger, David; Haselhoff, Vanessa; Backhaus, … - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1487-1510
Persistent link: https://www.econbiz.de/10010414751
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Olfactory marketing and market innovation : a systematic literature review and agenda for future research direction
Chatterjee, Shuvam - In: International journal of management concepts and … 15 (2022) 1, pp. 37-56
Persistent link: https://www.econbiz.de/10013093060
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Factors affecting the choice of banks : do bank's interest rate, employee image and brand matter?
Le Kieu Oanh Dao; Loc Huynh Huu; Nguyen Van Chien; Hang … - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 457-470
Persistent link: https://www.econbiz.de/10012692362
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Choosing among alternative brands : revisiting the way involvement drives consumer selectivity
Konstantoulaki, Kleopatra; Kokkinaki, Flora; … - In: Review of marketing science 19 (2021) 1, pp. 75-100
Persistent link: https://www.econbiz.de/10012656905
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The influence of psychological factors on customers information search behaviour
Aghdaie, Fathollah Amiri; Kazemi, Ali; Mahdavinia, … - In: International journal of productivity and quality … 33 (2021) 3, pp. 420-434
Persistent link: https://www.econbiz.de/10012613524