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From Web 2.0 to social CRM : the place and value
Durgam, Pradeep - In: Managing emerging technologies for socio-economic impact, (pp. 354-375). 2015
Persistent link: https://www.econbiz.de/10011317920
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Social media in sport marketing
Newman, Timothy; Reck, Jason Frederick; Harris, Charles; … - 2013
Persistent link: https://www.econbiz.de/10009768129
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Youtility : why smart marketing is about help not hype
Baer, Jay - 2013
"The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and...
Persistent link: https://www.econbiz.de/10009769912
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Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
Paharia, Rajat - 2013
Persistent link: https://www.econbiz.de/10009769925
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Twittern, bloggen, innovieren? : explorative Befunde zu den Potenzialen und Anwendungen von Social Media in Innovationsprozessen kleiner und mittlerer Unternehmen
Knickmeier, Alexander; Esslinger, Julia; Schwering, … - In: Kommunikation kleiner und mittlerer Unternehmen, (pp. 357-377). 2013
Persistent link: https://www.econbiz.de/10009772305
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Einsatzmöglichkeiten und Grenzen der Social Commerce für die Markenführung im Einzelhandel
Wolf, Annett - In: Handel in Theorie und Praxis : Festschrift zum 60. …, (pp. 543-569). 2013
Persistent link: https://www.econbiz.de/10009774603
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Business communication and social media : tendencies, problems and future in Latvia
Kazaka, Olga - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 209-227). 2013
Persistent link: https://www.econbiz.de/10009747364
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Corporate blogosphere in Latvia : topics, functions and authors of business blogs
Roz̆ukalne, Anda - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 195-207). 2013
Persistent link: https://www.econbiz.de/10009747367
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The role of blogging in corporate communication and its application by Hungarian companies
Borgulya, Ágnes; Háhn, Judit - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 181-194). 2013
Persistent link: https://www.econbiz.de/10009747369
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Beziehungspflege in Twitter : wie Unternehmen den Micro-Blogging-Service nutzen
Etter, Michael; Plotkowiak, Thomas - In: Kulturspezifik in der europäischen Wirtschaftskommunikation, (pp. 159-179). 2013
Persistent link: https://www.econbiz.de/10009747373