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10
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date (oldest first)
1
Using funny memes for social media marketing : the moderating role of bandwagon cues
Yang, Guolan
- In:
Journal of promotion management : innovations in …
28
(
2022
)
7
,
pp. 944-960
Persistent link: https://www.econbiz.de/10013357210
Saved in:
2
Customer loyalty intentions in broadband
internet
services
Murugan, Rajeswari
;
Rajendran, G.
- In:
International journal of business innovation and research
7
(
2013
)
4
,
pp. 487-503
Persistent link: https://www.econbiz.de/10010212325
Saved in:
3
Exploring traditional and new web-based methods to involve customers in new product development
Liu, Wei
;
Ye, Songhe
;
Moultrie, James
- In:
International journal of product development : IJPD
23
(
2019
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10012041729
Saved in:
4
The value of trust for travel agencies in achieving customers' attitudinal loyalty
Devece, Carlos
;
Garcia-Agreda, Sergio
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
4
,
pp. 516-529
Persistent link: https://www.econbiz.de/10011433512
Saved in:
5
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
Saved in:
6
Innovating and diffusing
Internet
commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang
- In:
Innovation: organization & management : IOM
21
(
2019
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Saved in:
7
User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine
;
Eijkeren, Anouk van
- In:
International journal of business environment : IJBE
8
(
2016
)
3
,
pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
Saved in:
8
The influence of new media on the customer's behavior on the market
Chęcińska-Zaucha, Agnieszka
- In:
Annales Universitatis Mariae Curie-Skłodowska / H
49
(
2015
)
3
,
pp. 29-38
Persistent link: https://www.econbiz.de/10011515644
Saved in:
9
Physical web atmospherics : utilising
internet
of things to conceptualise store atmosphere in omnichannel retailing
Lazaris, Chris
;
Vrechopoulos, Adam
;
Doukidis, Georgios I.
- In:
International journal of technology marketing : IJTMkt
12
(
2017
)
4
,
pp. 389-416
Persistent link: https://www.econbiz.de/10011862048
Saved in:
10
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
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