Muhammad Asif Qureshi; Raza, Syed Ali; Kolachi, Ishtiaq … - In: Asian Academy of Management journal 27 (2022) 1, pp. 29-60
putting efforts to attract more students. Hence, it is essential to provide students with the best quality services as it … quality on word-of-mouth through the mediating effect of students' affective commitment and students' trust. An online … service quality and word-of-mouth. Moreover, students' affective commitment and trust mediate the relationship between front …