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Negative engagement

Lievonen, Matias; Luoma-aho, Vilma; Bowden, Jana - In: The handbook of communication engagement, (pp. 531-547). 2018

Persistent link: https://www.econbiz.de/10011871863

To delight or not to delight? : an investigation of loyalty formation in the restaurant industry

Bowden, Jana; Dagger, Tracey S. - In: Journal of hospitality marketing & management 20 (2011) 5/6, pp. 501-524

Persistent link: https://www.econbiz.de/10009300575

Sex doesn't matter : the role of gender in the formation of student-university relationships

Bowden, Jana; Wood, Leigh - In: Journal of marketing for higher education 21 (2011) 2, pp. 133-156

Persistent link: https://www.econbiz.de/10009409033

A multi-valenced perspective on consumer engagement within a social service

Naumann, Kay; Bowden, Jana; Gabbott, Mark - In: Journal of marketing theory and practice 25 (2017) 2, pp. 171-188

Persistent link: https://www.econbiz.de/10011702481

When media matters : the role of media richness and naturalness on purchase intentions within influencer marketing

Chidiac, David; Bowden, Jana - In: Journal of strategic marketing 31 (2023) 6, pp. 1178-1198

Persistent link: https://www.econbiz.de/10014321944

Towards a typology of negative engagement behavior in social media

Lievonen, Matias; Bowden, Jana; Luoma-aho, Vilma - In: The service industries journal 43 (2023) 3/4, pp. 238-259

Persistent link: https://www.econbiz.de/10014321576

Negative customer engagement in emerging markets : cognitive dimension

Do, Diem Khac Xuan; Rahman, Kaleel; Robinson, Linda J.; … - In: Journal of strategic marketing 31 (2023) 2, pp. 370-402

Persistent link: https://www.econbiz.de/10014303306

Destination image and tourist behavioural intentions : a meta-analysis

Afshardoost, Mona; Eshaghi, Mohammad Sadegh - In: Tourism management : research, policies, practice 81 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012297597

The image and customer well-being stems from banking activities

Eshaghi, Mohammad Sadegh; Ranjbarian, Bahram; Ansari, … - In: Journal of Islamic marketing 13 (2022) 8, pp. 1807-1825

Persistent link: https://www.econbiz.de/10013279097

The image and customer well-being stems from banking activities

Eshaghi, Mohammad Sadegh; Ranjbarian, Bahram; Ansari, … - In: Journal of Islamic Marketing 13 (2021) 8, pp. 1807-1825

Purpose: This study, by applying psychological life-space theory, aims to identify the role of banking activities in customers’ well-being. Design/methodology/approach: Following a quantitative approach, a two-stage method of structural equation modelling was used to test the hypotheses....

Persistent link: https://www.econbiz.de/10012541140