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Do ads that tell a story always perform better? : the role of character identification and character type in storytelling ads
Dessart, Laurence - In: International journal of research in marketing : IJRM ; … 35 (2018) 2, pp. 289-304
Persistent link: https://www.econbiz.de/10011882558
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Social media engagement : a model of antecedents and relational outcomes
Dessart, Laurence - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 375-399
Persistent link: https://www.econbiz.de/10011709133
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A typology of online buyers for French wine web sites based on electronic service quality dimensions
Bressolles, Grégory; Durrieu, François - In: International journal of wine business research : IJWBR 22 (2010) 4, pp. 335-348
Persistent link: https://www.econbiz.de/10008778602
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The measurement of electronic service quality : improvements and application
Bressolles, Grégory; Nantel, Jacques - In: Transforming e-business practices and applications : …, (pp. 344-363). 2010
Persistent link: https://www.econbiz.de/10003925284
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Culture and personal values : how they influence perceived service quality
Ladhari, Riadh; Pons, Frank; Bressolles, Grégory; … - In: Journal of business research : JBR 64 (2011) 9, pp. 951-957
Persistent link: https://www.econbiz.de/10009241420
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An examination of the online service-profit chain
Bressolles, Grégory; Durrieu, Francois; Deans, Kenneth R. - In: International journal of retail & distribution management 43 (2015) 8, pp. 727-751
Persistent link: https://www.econbiz.de/10011443498
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A consumer typology based on e-service quality and e-satisfaction
Bressolles, Grégory; Durieu, François; Senecal, Sylvain - In: Journal of retailing and consumer services 21 (2014) 6, pp. 889-896
Persistent link: https://www.econbiz.de/10010437000
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The measurement of electronic service quality: improvements and application
Bressolles, Grégory; Nantel, Jacques - In: International journal of e-business research : an … 4 (2008) 3, pp. 1-19
Persistent link: https://www.econbiz.de/10003735392
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The hidden chain of branded telecommunication services delivery : value, trust, brand, price tolerance and word of mouth communication chain
Nikhashemi, S. R.; Naser Valaei; Sajad Rezaei; … - In: Journal of relationship marketing : innovations and … 20 (2021) 3, pp. 204-240
Persistent link: https://www.econbiz.de/10012623494
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Making the store a place of learning : the effects of in-store educational activities on retailer legitimacy and shopping intentions
Chaney, Damien; Lunardo, Renaud; Bressolles, Grégory - In: Journal of business research : JBR 69 (2016) 12, pp. 5886-5893
Persistent link: https://www.econbiz.de/10011597533