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Unreal influence : leveraging AI in influencer marketing
Sands, Sean; Campbell, Colin L.; Plangger, Kirk; … - In: European journal of marketing 56 (2022) 6, pp. 1721-1747
Persistent link: https://www.econbiz.de/10013351248
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Managing the tensions in marketer-influencer relationships
McMullan, Kylie; Laurell, Christofer; Pitt, Leyland F. - In: Business horizons 65 (2022) 5, pp. 559-566
Persistent link: https://www.econbiz.de/10013383184
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The effects of influencer endorsement services on crowdfunding campaigns
Bargoni, Augusto; Giachino, Chiara; Battisti, Enrico; … - In: The journal of services marketing 37 (2023) 1, pp. 40-52
Persistent link: https://www.econbiz.de/10013542891
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Theorizing vloggers' approaches and practices in travel vlog production through grounded theory
Gholamhosseinzadeh, Mohammad Sadegh - In: Journal of hospitality marketing & management 32 (2023) 2, pp. 196-223
Persistent link: https://www.econbiz.de/10013545832
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Impact of the perceived risk in influencers' product recommendations on their followers' purchase attitudes and intention
Cabeza-Ramírez, L. Javier; Sánchez-Cañizares, Sandra … - In: Technological forecasting & social change : an … 184 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013547818
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Endorsement effectiveness of different social media influencers : the moderating effect of brand competence and warmth
Ren, Shengnan; Karimi, Sahar; Bravo Velázquez, Alberto; … - In: Journal of business research : JBR 156 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013534139
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Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni
Bazaki, Eirini; Cedrola, Elena - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 91-116). 2023
Persistent link: https://www.econbiz.de/10013542134
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Influencer marketing effectiveness : the mechanisms that matter
Wilkie, Dean C. H.; Dolan, Rebecca; Harrigan, Paul; … - In: European journal of marketing 56 (2022) 12, pp. 3485-3515
Persistent link: https://www.econbiz.de/10013457456
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Judging a book by its cover : investigating consumer responses towards social cue in social media influencer marketing
Hu, Xiaohan; Yao, Mike Z. - In: Journal of media business studies 19 (2022) 4, pp. 225-239
Persistent link: https://www.econbiz.de/10013459558
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Influencer marketing as an effective marketing tool in the conditions of selected regions of Central and Eastern Europe
Nastišin, Ľudovít; Fedorko, Richard; Kráľ, Štefan - In: Eurasian Business and Economics Perspectives : …, (pp. 145-154). 2022
Persistent link: https://www.econbiz.de/10013462024