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How, why, and when disclosure type matters for influencer marketing

Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 313-335

Persistent link: https://www.econbiz.de/10013271749

Digital product innovations for the greater good and digital marketing innovations in communications and channels : evolution, emerging issues, and future research directions

Varadarajan, Rajan; Welden, Roman B.; Arunachalam S; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 482-501

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Antecedents of trust in product review blogs and their impact on users' behavioral intentions

Raposo Junior, Antonio Eliezer; Mainardes, Emerson Wagner; … - In: The international review of retail, distribution and … 32 (2022) 3, pp. 266-292

Persistent link: https://www.econbiz.de/10013274269

The effects of social media influencers on consumers' buying intentions with the mediating role of consumer attitude

Damirchi, Sadaf; Öney, Emrah; Sahranavard, Seyed Arash - In: New Dynamics in Banking and Finance : 5th International …, (pp. 45-72). 2022

Persistent link: https://www.econbiz.de/10013198505

Keeping up with influencers : exploring the impact of social presence and parasocial interactions on Instagram

Kim, Hyosun - In: International journal of advertising : the review of … 41 (2022) 3, pp. 414-434

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#Instafame : exploring the endorsement effectiveness of influencers compared to celebrities

Gräve, Jan-Frederik; Bartsch, Fabian - In: International journal of advertising : the review of … 41 (2022) 4, pp. 591-622

Persistent link: https://www.econbiz.de/10013209381

Influencers' intimate self-disclosure and its impact on consumers' self-brand connections : scale development, validation, and application

Leite, Fernanda Polli; Baptista, Paulo de Paula - In: Journal of research in interactive marketing : … 16 (2022) 3, pp. 420-437

Persistent link: https://www.econbiz.de/10013286434

Investigating the mechanism through which consumers are "inspired by" social media influencers and "inspired to" adopt influencers' exemplars as social defaults

Ki, Chung-Wha; Park, Sangsoo; Kim, Youn-Kyung - In: Journal of business research : JBR 144 (2022), pp. 264-277

Persistent link: https://www.econbiz.de/10013184973

Consumption, Production, and Entrepreneurship in the Time of Coronavirus : A Business Perspective of the Pandemic

Gallitto, Elena (ed.); Massi, Marta (ed.); … - 2022

Chapter 1: Consumption, Production and Entrepreneurship in the Time of Coronavirus -- Part 1: Consumption in the Time of Coronavirus -- Chapter 2: Rationing during COVID-19: Is an ‘equal share’ always fair? -- Chapter 3: The new consumer: a typology of consumer reactions to the COVID-19...

Persistent link: https://www.econbiz.de/10013185617

Influencer Marketing : Markenkooperationen mit Social Media Stars erfolgreich gestalten

Kilian, Karsten - In: Digitale Transformation des Marketing, (pp. 32-55). 2018

Social Media Stars sowie prominente Testimonials aus der klassischen Medienwelt, die in den sozialen Medien ebenfalls über beachtliche Reichweiten verfügen, können im Namen von Marken großen Einfluss auf ihre Fans und Follower ausüben. Hierfür gilt es, geeignete Influencer systematisch mit...

Persistent link: https://www.econbiz.de/10013258698