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Parenting "YouTube natives" : the impact of pre-roll advertising and text disclosures on parental responses to sponsored child influencer videos
Evans, Nathaniel J.; Hoy, Mariea Grubbs; Childers, … - In: Journal of advertising : official publication of the … 47 (2018) 4, pp. 326-346
Persistent link: https://www.econbiz.de/10012004047
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The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia; Köhler, Isabelle; Esch, Franz-Rudolf - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 64 (2018) 4, pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
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Measuring the comparative efficacy of an attractive celebrity influencer vis-à-vis an expert influencer : a fashion industry perspective
Trivedi, Jay P. - In: International journal of electronic customer … 11 (2017/2018) 3, pp. 256-271
Persistent link: https://www.econbiz.de/10011966940
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Effects of influencer marketing on Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108679
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Wirkungen des Influencer Marketing auf Instagram
Riedl, Joachim; Luckwald, Lisa von - 2019 - revised Feb. 2019, v5.2
Persistent link: https://www.econbiz.de/10012108684
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The matchmaking activity : an experiential learning exercise on influencer marketing for the digital marketing classroom
Kemp, April; McDougal, Elizabeth Randon; Syrdal, Holly - In: Journal of marketing education : JME 41 (2019) 2, pp. 141-153
Persistent link: https://www.econbiz.de/10012113902
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Incentivized reviews : promising the moon for a few stars
Petrescu, Maria; O'Leary, Kathleen Bay; Goldring, Deborah; … - In: Journal of retailing and consumer services 41 (2018), pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
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The role of the partner brand’s social media power in brand alliances
Kupfer, Ann-Kristin; Pähler vor der Holte, Nora; … - In: Journal of marketing 82 (2018) 3, pp. 25-44
Persistent link: https://www.econbiz.de/10011850406
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Climb or jump : status-based seeding in user-generated content networks
Lanz, Andreas U.; Goldenberg, Jacob; Shapira, Daniel; … - In: Journal of marketing research 56 (2019) 3, pp. 361-378
Persistent link: https://www.econbiz.de/10012177412
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The effect of influencer marketing on consumers' brand admiration and online purchase intentions : an emerging market perspective
Trivedi, Jay; Sama, Ramzan - In: Journal of internet commerce 19 (2020) 1, pp. 103-124
Persistent link: https://www.econbiz.de/10012179619